1 thought on “aaa hip hop jewelry wholesale How to formulate media plans based on GRP”
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jewelry los angeles wholesale I won't talk about so many theories, and go directly to the actual process of formulating the plan. In the core elements of the media plan: 5W2H take the specific TV media plan as an example to explain 1.why Media purpose: new product listing/cooperation with public relations/maintaining brand visibility media goals : GRP 800/month 1 arrival rate 50% (The target must be quantified, otherwise there is no basis for implementation) 2.what Plip TV ads 15 30 60TVCBETA Bands) 3.when Lineing time: 05.7.1-05.7.30, 30 days of the launch cycle (mainly according to brand development needs, or market construction needs) 4 .Where The launch area: Guangzhou 5.who The target audience definition: 15-35, male Few people tell the truth, even the age is approximate, so only the definition of gender is really meaningful) 6.how R n Channel selection: Provincial Emerald Station, Municipal Network Emerald Station (based on: ratings, ratings, ratings, ratings without data, you can find TV stations, generally given) -22: 00 (Generally, there will be no big problems in the evening golden period. Simply put, the higher the price is generally a better period) The above, generally do not exceed 7 times, depending on the competition) position selection: It is recommended to choose the first three and behind (but the positioning fee is increased, the relationship can be good, hehe) selection/TV series selection : (Generally, there are many evening TV series, there are no columns in China) Sunday Selection: Monday to Sunday, you can choose to place them all, or you can choose partly. Generally speaking The ratings during the day and day will be higher. In fact, there is not much difference in the evening control indicators: weekly GRP/CPRP/Budget 7.howmuch-budget (budget) The upper limit is generally between ± 5% The CUE. With the time and discounts, the natural budget came out
jewelry los angeles wholesale I won't talk about so many theories, and go directly to the actual process of formulating the plan.
In the core elements of the media plan: 5W2H take the specific TV media plan as an example to explain
1.why
Media purpose: new product listing/cooperation with public relations/maintaining brand visibility
media goals : GRP 800/month 1 arrival rate 50%
(The target must be quantified, otherwise there is no basis for implementation)
2.what
Plip TV ads
15 30 60TVCBETA Bands)
3.when
Lineing time: 05.7.1-05.7.30, 30 days of the launch cycle
(mainly according to brand development needs, or market construction needs)
4 .Where
The launch area: Guangzhou
5.who
The target audience definition: 15-35, male
Few people tell the truth, even the age is approximate, so only the definition of gender is really meaningful)
6.how
R n Channel selection: Provincial Emerald Station, Municipal Network Emerald Station (based on: ratings, ratings, ratings, ratings without data, you can find TV stations, generally given)
-22: 00 (Generally, there will be no big problems in the evening golden period. Simply put, the higher the price is generally a better period)
The above, generally do not exceed 7 times, depending on the competition)
position selection: It is recommended to choose the first three and behind (but the positioning fee is increased, the relationship can be good, hehe)
selection/TV series selection : (Generally, there are many evening TV series, there are no columns in China)
Sunday Selection: Monday to Sunday, you can choose to place them all, or you can choose partly. Generally speaking The ratings during the day and day will be higher. In fact, there is not much difference in the evening
control indicators: weekly GRP/CPRP/Budget
7.howmuch-budget (budget) The upper limit is generally between ± 5%
The CUE. With the time and discounts, the natural budget came out