1 thought on “Apple App Store1 yuan app is too cheating? Who is the sacrifice of price reduction promotion?”
Kellie
In the early morning of November 19, mobile phone players who have not slept have exploded on Weibo: "Apple appstore has only one dollar for a lot of fees!", For a while, the excitement of buying snapped up is comparable to Double Eleven. On November 21, Apple officially announced that RMB 1 and 3 will be a permanent price option for Chinese app stores. The corresponding promotional activity also unfolded.
only three days later, the AppStore China has more than 100 charging apps to reduce the price to 1 yuan. The extremely low price and the enthusiastic media reports have increased the number of downloads of these apps unprecedentedly. As of press time, the top 50 paid apps in the AppStore rankings have been occupied by 1 yuan app, and only 10 of the top 150 are higher than 1 yuan. The sort before price adjustment can be described.
The benefits brought by the price of 1 yuan. The media has said enough. It has popularized the concept of genuine, which increases users who are bound to bank cards and enhance the stickiness of Apple ecology. However, the hidden concerns brought by it are also invisible. The adjustment of this price system may become an important inflection point for the development of the APPSTORE development in China.
Due to the authority settings of the iOS system, AppStore is the only legal application acquisition channel in iOS devices. The list in APPSTORE is the most direct way for ordinary users to find applications. According to the design of Apple, the best or most commonly used app should be gathered in the list. APP, enhance the user experience. On the other hand, it can give excellent apps to have more opportunities to expose and enhance the enthusiasm and return of developers.
but a large amount of 1 yuan promotion app does not meet the above conditions. The following three apps are filled in the list: 1. Internal purchase type. After the purchase of the fee app itself, the key content or core functions of the internal purchases also requires the second consumption of internal purchase to achieve; 2. Antique type. Many developers have reduced the price of old games that have been stopped for many years. For example, the "gem fans" is a 2012 version, and the screen of the iPhone5 before the three generations was not adapted; There are no differences between some APP charges and free versions. For example, today's headlines, the list ranking after the price reduction to 1 yuan is almost double the list.
has not flattened, and waves. It is foreseeable that the APPSTORE list will be peaked again, and the collection charts will be more favorable than the free list. The list refers to the behavior of the app that affects the position in the rankings through various violations of fairness principles. At the earliest, the company often bought a number of Apple devices through roughly, registered the Apple account to brush down the loading capacity by itself, and after Apple ’s several consecutive strikes, the cards began to become more indirect. Become the mainstream means.
Id advertising and integral walls, tempting mobile phone users to download other APPs, subtly return to the game points, roughly even directly Alipay to return cash. I have used a points wall app. Each of the recommended applications for downloading will give users 2 yuan cash. In addition, the manufacturer's operating costs and platform sharing will be expected. And if it is put on a less competitive charging list, the pricing 1 yuan and 60 % can be recovered. If the propaganda strategy is changed, the cost of the list will not rise and fall.
This walls such as points walls are invincible. The weights have never changed. One is the unit time download, and the other is the weight of the paid users. If the fee list is the list, each user is paid users, and the download is available. Forgive Apple does not have a good psychological method.
This, the most injured is a small company or a entrepreneurial team that produces boutique apps. Just accept it. However, if you do n’t get any display after being put on the shelves, you can only force them to advertise violate it, or reduce the price to 1 yuan, and then obtain income by increasing the purchase. In recent years, Apple has also realized these issues and started to display recommendations on the AppStore homepage.
. More and more charging apps have also added annoying advertisements
The final foothold of the malignant cycle is consumer and Apple itself. If The applications downloaded on the list are not satisfactory, and even spending 1 yuan have a proper feeling, then this promotion is better not to do it. Apple reduces the price and sacrifice the division of a single APP in exchange for the wishes of the larger market territory.
Is to find Apple to find a more fair and effective APP discovery mechanism as soon as possible. I also hope that the majority of users will give more support to the excellent charging app. damage. reprint
In the early morning of November 19, mobile phone players who have not slept have exploded on Weibo: "Apple appstore has only one dollar for a lot of fees!", For a while, the excitement of buying snapped up is comparable to Double Eleven. On November 21, Apple officially announced that RMB 1 and 3 will be a permanent price option for Chinese app stores. The corresponding promotional activity also unfolded.
only three days later, the AppStore China has more than 100 charging apps to reduce the price to 1 yuan. The extremely low price and the enthusiastic media reports have increased the number of downloads of these apps unprecedentedly. As of press time, the top 50 paid apps in the AppStore rankings have been occupied by 1 yuan app, and only 10 of the top 150 are higher than 1 yuan. The sort before price adjustment can be described.
The benefits brought by the price of 1 yuan. The media has said enough. It has popularized the concept of genuine, which increases users who are bound to bank cards and enhance the stickiness of Apple ecology. However, the hidden concerns brought by it are also invisible. The adjustment of this price system may become an important inflection point for the development of the APPSTORE development in China.
Due to the authority settings of the iOS system, AppStore is the only legal application acquisition channel in iOS devices. The list in APPSTORE is the most direct way for ordinary users to find applications. According to the design of Apple, the best or most commonly used app should be gathered in the list. APP, enhance the user experience. On the other hand, it can give excellent apps to have more opportunities to expose and enhance the enthusiasm and return of developers.
but a large amount of 1 yuan promotion app does not meet the above conditions. The following three apps are filled in the list: 1. Internal purchase type. After the purchase of the fee app itself, the key content or core functions of the internal purchases also requires the second consumption of internal purchase to achieve; 2. Antique type. Many developers have reduced the price of old games that have been stopped for many years. For example, the "gem fans" is a 2012 version, and the screen of the iPhone5 before the three generations was not adapted; There are no differences between some APP charges and free versions. For example, today's headlines, the list ranking after the price reduction to 1 yuan is almost double the list.
has not flattened, and waves. It is foreseeable that the APPSTORE list will be peaked again, and the collection charts will be more favorable than the free list. The list refers to the behavior of the app that affects the position in the rankings through various violations of fairness principles. At the earliest, the company often bought a number of Apple devices through roughly, registered the Apple account to brush down the loading capacity by itself, and after Apple ’s several consecutive strikes, the cards began to become more indirect. Become the mainstream means.
Id advertising and integral walls, tempting mobile phone users to download other APPs, subtly return to the game points, roughly even directly Alipay to return cash. I have used a points wall app. Each of the recommended applications for downloading will give users 2 yuan cash. In addition, the manufacturer's operating costs and platform sharing will be expected. And if it is put on a less competitive charging list, the pricing 1 yuan and 60 % can be recovered. If the propaganda strategy is changed, the cost of the list will not rise and fall.
This walls such as points walls are invincible. The weights have never changed. One is the unit time download, and the other is the weight of the paid users. If the fee list is the list, each user is paid users, and the download is available. Forgive Apple does not have a good psychological method.
This, the most injured is a small company or a entrepreneurial team that produces boutique apps. Just accept it. However, if you do n’t get any display after being put on the shelves, you can only force them to advertise violate it, or reduce the price to 1 yuan, and then obtain income by increasing the purchase. In recent years, Apple has also realized these issues and started to display recommendations on the AppStore homepage.
. More and more charging apps have also added annoying advertisements
The final foothold of the malignant cycle is consumer and Apple itself. If The applications downloaded on the list are not satisfactory, and even spending 1 yuan have a proper feeling, then this promotion is better not to do it. Apple reduces the price and sacrifice the division of a single APP in exchange for the wishes of the larger market territory.
Is to find Apple to find a more fair and effective APP discovery mechanism as soon as possible. I also hope that the majority of users will give more support to the excellent charging app. damage.
reprint