The snow globe suddenly caught fire

The opening scene of the 2018 film Aquaman begins with a close-up scene of a glass sphere on a table.

Snow globe in the opening scene of Aquaman
But she first appeared on a movie set, in the opening section of the 1941 classic Citizen Kane.

The world's top fashion luxury brands Chanel (Chanel), Tiffany (Tiffany) also custom snow globes as the supreme VIP gift.

To know, to become CHANEL supreme VIP customer is not so easy, the threshold is: cumulative consumption of 100W. The authorities will give you such a gift.

Such a precious gift, we have to reconsider her: what is magic, can attract the big brands to give her as a gift? First of all, her name is: Snow Globe.

A snow globe (also known as a water balloon or snowball) is a transparent sphere, usually made of glass, surrounded by a miniature scene, which can be a model of a building, landscape, object, or person. The ball filling is the water after treatment; ​water is the medium for "snow" to fall. Through manual shaking, snowflakes or particles in the interior can be activated to float upward or surround the interior; ​the sphere is put back in place and snowflakes (grains) slowly fall from the middle of the water.

A quality snow ball, water and glass combination of the sense of clarity, three-dimensional small scene, instant will rush into your eyes. At the same time, you have no time to blink, your mouth unconsciously into the O shape, the feeling of joy in the brain by birth, the heart can not help but secretly sigh: "Wow, beautiful!"

Yeah, that's what snow globes do.

At rest, it is integrated with a quiet, peaceful and spotless space; ​when you shake it, it gives you a warm, festive atmosphere.

Second, snow globes are more than 140 years old.

The date of the first snow globe is uncertain, but it can be traced back to the early 19th century in France, where it was displayed at the Paris Expo in 1878. In 1889, a snow globe containing a model of the newly built Eiffel Tower was created to commemorate the Paris International Exposition, the centenary of the French Revolution.

They became popular in England during the Victorian era and crossed the Atlantic to the United States in the early 1920s, where they became a popular collectible. By the 1940s, snow globes were often used in advertising in the United States.

At the time, snow Globe scenes varied from typical holiday memorabilia to eclectic Christmas-themed collectibles, Disney characters, popular ICONS, animals, military figures, historical scenes, and more.

Since 2000, luxury fashion houses such as Louis Vuitton, Laduree, Sonia Rykiel and Martin Margiela have grasped the trend, particularly liking the snow Globe as their brand image.

The snow globe can be added to a variety of functions.

Today's snow globe features such as a music box, movable parts, internal lights, and electric motors so that we don't need to shake it to squirt snow automatically. Some snow globes also come with a central slot for positioning photos. Cut your photos to the same size, insert them, and display them to yourself or your friends and family on a desktop. More and more well-known brands have chosen her.

Today, in addition to some luxury brands, Lexus, Volkswagen, Subaru and other car brands, Tenling, JC and Budweiser beer also use snow globes as VIP souvenirs or gifts.

In the past year or two, domestic volcano video, diamond family, Musi, Huayi Brothers have also chosen snow balls as their souvenirs or gifts. Fashion and luxury brands are still firmly in control of today's trends. When snow globes become VIP gifts for these big brands and become a trend, more brands will follow suit. Let's wait and see.

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