5 thoughts on “Virtual spokesperson appears, what is virtual spokesperson?”

  1. Many brands now choose their own spokespersons, which is also based on market demand, so a virtual spokesperson is derived. The so -called virtual spokesperson, as the name implies, does not choose the current popular stars to endorses, but instead set up a new character image based on the concept of the product, and then represented his own products through this character. And in terms of appearance or personality, the character is like a real character, and it plays a good bridge role between consumers and products. That's because of this, there are a lot of attention in terms of character creation.
    The well -known companies in the market also have a lot of virtual endorsements. For example, the big white rabbit toffee we know is the use of the cartoon image of the big white rabbit as its own spokesperson, and the KFC, Haier brothers, Danone biscuits, light, light Milk and so on are all virtual spokespersons. With the precipitation of the brand, their spokespersons gradually became popular. When it comes to KFC's grandfather, it will automatically present KFC's products when you are in your mind. It is like the Haier brothers. Everyone will automatically think of the Haier brothers air conditioner. Of course, virtual spokespersons do not mean that there are only cartoon images, but also plants, characters, animals, experts, and so on. The brands they apply are also very wide. In addition to consumers' most familiar drinks and foods, even daily chemical supplies, IT and various clothing giants have chosen virtual spokespersons.
    knows that the spokesperson is essential for a brand. It is like a carrier, which can effectively connect consumers with the brand. That's because of this, the spokesperson is essential for the brand's image. This is why many first -line luxury brands will be particularly cautious in choosing domestic female stars' endorsements. They usually consider two or three years to determine whether the spokesman meets the spokesperson and the fashion popularity of the spokesperson. Brand. Compared to real people, there are many benefits to choosing virtual spokespersons. Not only is it relatively low in expenses, we must know that virtual spokespersons will not have any negative news. Just like when the beginning of January 2021, Zheng Shuang's surrogacy news led to the reduction of Prada's instant stocks. Although Zheng Xuan Xuan Zheng Shuang as the spokesperson for Prada for a week, in order to avoid losses, after Zheng Shuang's accident, Prada quickly responded. The spokesperson was replaced for a while. In addition, brands such as cartoon will grow with the age of characters, but virtual spokespersons will always maintain younger and cute, and the brand side is because it can deepen the impression of consumers.
    Although many companies do not look at the virtual spokesperson now, they feel that compared to the star effects, the effect of virtual spokesperson has a relatively slow effect in terms of advertising effects, and she is also worried that the good or bad of the virtual spokesperson they created by them can be able to create the good or bad of the virtual spokesperson. Whether it is accepted by the market, so under the influence of traditional thoughts and various obstacles of reality, most companies are still more inclined to star spokespersons. But no matter what, I believe that more and more virtual spokespersons will appear in the future.

  2. Virtual spokesperson is based on the comprehensive analysis of the competitive environment, competitors, and consumer psychology, and designed cartoon characters, animals or no life objects based on their own brand or product characteristics. Virtual image spokesperson is tailor -made for enterprises, and with the help of computer graphics technology, it fully represents the personality of enterprises or brands and conveys the cultural connotation of enterprises or brands.

  3. It is based on the characteristics of the product to design a character to enhance its popularity. It is not necessarily the real person in reality. It is more about cartoon anime characters. For example: Luo Tianyi and so on.

  4. Virtual spokesperson refers to the spokesperson in an advertiser's product. In general, people who do not exist in general are used in large quantities, resulting in many successful products.

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