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2 thoughts on “wholesale jewelry spokane wa What are the design of the specialty store design plan?”
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wholesale rhinestone boot jewelry Specific store design includes: store and trademark design, signboards and logo design, window design, store layout and product.
1. The space layout form
The space pattern of the monopoly store is complicated and diverse, and each operator can choose and design according to their actual needs. Generally, we first determine the general planning, such as the size of the salesperson's space, the customer's space and the commodity space, divide the area, and then change it later to display the goods in detail.
1) Three spaces of the store. There are a variety of types of specialty stores, and there are many spatial patterns. It seems difficult to find a regular spatial division. In fact, it is just the result of the changes of the three space combinations, just like a kaleidoscope. Although its changes are endless, it is just the result of a few pieces of colored paper moving positions. Therefore, the three spaces are closely related to the spatial structure of the monopoly store.
Chat space: refers to the place where the product is displayed, there are various options such as box type, platform type, and shelf type.
Couns space: refers to the place where the clerk receives customers and the places needed for related work. There are two situations: one is confusing with the customer space, and the other is to separate from the customer space.
The customer space: refers to the place where customers visit, choose and buy goods, depending on the product, can be divided into three forms: outside the store, inside and outside the store, and internal and external.
2) The four forms of the store space pattern. According to the number of goods, types, and sales methods, the three spaces can be organically combined to form four forms of the spatial pattern of the monopoly store.
In contact stores: Commodity space is adjacent to the street. Customers buy items on the streets. The clerk provides services in the store and separates customers from the clerk through commodity space.
The closed store: Commodity space, customer space, and clerk space are all in the store, and the product space separates the customer space from the shopkeeper space.
The closed and traveled shops: All three spaces are in the store. Customers can choose products freely and roamingly, which is actually open sales. This type can have a certain space for clerk, or there is no specific clerk space.
In contact, closed, and traveled shops: Add contact -type commodity space to closed and traveled shops, that is, customers have two spaces in the store and outside the store. This type also includes two forms: clerk space and no clerk space. Below we analyze and study various forms.
1) The clerk's narrow contact store. This type of space pattern is a traditional store form. There is no space for customer activities. Customers are in contact with the clerk on the side of the roadside. It has three major characteristics: one is the narrow space of the clerk; the other is that the customer activity area is outside the store; the third is that the commodity space is in the store.
This type requires the clerk to have a unique service form. If the clerk stays at the counter, it will alienate customers, and too positive will make customers feel that they will impose sales. Pretending to be unknown is the secret of success. This pattern form is suitable for operating low -priced products, convenience products, and daily supplies. It has a small business scale and has the characteristics of early shops.
2) The clerk's space is wide contact store. This space pattern is also placed outside the store, and the clerk contacts the customer through the counter. The difference with the narrow contact with the clerk is the large space for the clerk. Its characteristics are: the shop staff has a wide range of activities, the customer's activities are outside the store, and the goods are placed on the store.
Because the contact store is displayed on the passage of pedestrians, most of the contact stores are narrow in space, but there are also more wide. This kind of shop is suitable for sales without time to choose from. gift.
This can keep the clerk properly distance from the product. Customers are free and casual when choosing goods, without sense of oppression and wishes. The clerk should not stand in front of the counter, and should use wide space to do various tasks, which can bring vigorous vitality to the store and attract customers to buy.
3) The clerk's narrow closed store. In this type of store, customers can see the goods when they enter the store. The space staff has a narrow space. Most of them are established in bustling areas. There are many customers.
This pattern is generally suitable for products such as valuables and gifts. There are also some specialty stores such as biscuits, candy, and tea.
In a closed store, the behavior of the clerk plays an important role in the purchase of customers. In the narrow and closed store, the clerk's every move is an abnormal Mingye, such as the clerk standing at the counter, which will definitely make customers lose their interest in buying. If the clerk places the goods, wipe the window, and statistics, it can attract attention and alleviate the stiff atmosphere in the store.
4) A closed store with a wide space of the clerk. This type of shops are customers, clerks, and commodity spaces in the room. The staff's activity space is wide, and the customer activity space is also very abundant. The most common is the road -oriented shop, which is very suitable for selling valuable gifts and high -end products. The outside of the store is clearly divided, and customers who do not buy their desires rarely enter. The wide customer space allows people to visit and buy freely. The overall layout of the store gives people an impression: welcome to visit, even if it is not purchased. Such shops strive to make the warm atmosphere of the store and improve the purchase emotions of customers by the environment.
5) There is a closed and traveled shop of the clerk space. The features of closed and traveled shops are that the stores do not display products. After the customers enter the store, they are like roaming in the commodity world for visiting and purchasing.
The closure and travelers of the shop staff space, the shop staff space is limited to a certain range of counter. They generally do not enter the customer's space. Only when the customer brings the selected goods to the cashier, the clerk will the clerk be the clerk. Will take the initiative to serve. Customers can buy, visit, and even read magazines in the store without disturbing. This form of stores include food stores, grocery stores, as well as shops that operate records such as records and popular costumes.
The biggest feature of this pattern is to send a message to customers that "shoppers do not sell goods to customers". This pattern often sells ordinary products. Customers have the ability to choose. The clerks should not be too enthusiastic, let alone stare at customers with hunting eyes.
6) The closure and travelers of the storeless space. This type of shop is high in front of the store. Customers who do not solve the store will not enter easily. The space staff's activity space is not distinguished from the customer's activity space, which is designed for sales of high -end boutiques. This product pattern itself has strictly filtered and selected customers. At the same time, the price of this store is expensive, and the customers are more serious and careful when buying. They often need to explain it to the consultant of the customer. The clerk cannot only do the collection work, but should be moved among customers. Sales behavior should be pursued easily and naturally.
7) There is a store in the contact, closed, and travelers of the space of the clerk. There are many clerks in the store and the store. Store display products can attract customers and give people a common feeling; display products in the store adopt a travelers, and customers can choose at will after entering the store.
The contact, closed, and travel -type store layout of the shopkeeper space is generally suitable for shops with large volume and cheap sales, such as selling pictures and certain popular products. Customers do not have to ask the clerk frequently and do it themselves. Judgment and selection. The clerk is only in the cashier, and does not interfere with the customer's purchase behavior. This pattern generally requires spacious space and displayed products.
The shop staff of this type can do specifically for cashier work, even if you enter the customer's space, do not say hello. However, when there is no one in the store, it will feel a sense of depression, and it is difficult for guests to come to the door. At this time, it is best to walk to the customer's space and busy to attract the attention of the crowd.
8) The contact, closed, and traveled shop of no shop staff space. Although this type of store is not the highest -grade product, it is often necessary to explain, explain and provide consultation to customers. It is generally suitable for ordinary popular clothing stores, such as leather shoe shops and leather shops. Most of them use popular prices, and there are many types of goods, giving people a popular impression.
The structures of closed, circular stores are very similar to the structure of contact, closed, and ring -type stores, but the atmosphere of the store is quite different. The former is a senior aristocratic store, and the latter is a popular popular store. Therefore, there are great differences in the behavior and service methods of clerks.
For the contact, closure, and travelers of the storeless space, the clerk must not be crowded at the entrance to give people the feeling of keeping the door; when customers choose the goods, do not stand by the next look, but pretend to know not to know, but I do n’t know. When the customer has a problem, it appears in front of them immediately.
The display of products
The success of the commodity is characteristics. The so -called characteristics are not only uniquely operated the product, but also the difference in product display. There are some common requirements for the display of the specialty store, such as outstanding characteristics, color coordination, proper material selection, and so on. However, due to the different types of monopoly stores, their requirements for product display are different, and even the same type of specialty stores need to seek their own characteristics.
1. The rules of display of products
The product display of specialty stores often depends on product classification. Under normal circumstances, the goods should be displayed outside the counter for customers to buy, but for some valuable small products, such as jewelry, jewelry, etc., the opening method should not be adopted.
1) Random purchase product. Random purchase products refer to the products that customers do not need to plan in advance, most of them are commonly used small products, and their value is not high. The motivation for customers to buy is often due to the attractive display. For these products, small stores should be placed at the entrance, and large -scale specialty stores should be displayed on the main channel.
2) Convenience products. Convenience products refer to products that people need daily life and do not need to be strictly selected. Customers' purchase characteristics are frequent purchases, but the purchase volume is not large at a time. Convenience products should be placed on both sides of the main channels.
3) Buy. Buying goods refers to a product that is not frequently purchased for customers, and its purchase characteristics are repeated comparison and selection. For such products, only one floor of the store should be placed in the second half, and the ones of several floors should be placed on the top floor.
4) Equipment. The appliance refers to the daily necessities required by the family. The motivation for people to buy is the actual need, and it is generally displayed at the entrance and the main channel.
5) Luxury. Luxury goods are also called valuable products. Customers generally buy it after careful planning and quality and price. Therefore, it is best to display at a distance from the entrance.
2. The rules of displaying the display according to the convenience of customers
It the display of the monopoly store In addition to considering the product factors, it should also pay attention to whether the customer's purchase is convenient.
1) Purchase at a time. In order to buy convenience, the interrelated goods should be close to the display. For example, shirts, trousers, ties, leather shoes and belts should be placed in adjacent places, so that customers can buy the goods he needed in the smallest space.
2) The fastest shopping. In order to make customers spend less time to complete the purchase, the product display should cooperate with the purchase efficiency. Establish a cash register near the sales area, which can save the time for customers to move back and forth; set up liquidity exhibition cabinets to receive more customers; use multi -layer counters, can use up and down space, display more goods, reduce the store staff to pick up the warehouse to pick up the goods time.
3. The rules of displaying according to the theme
The vitality of the monopoly store is to create a space for people's imagination. Therefore, it is an important subject to display product display according to the theme. The so -called main display is to create a life scene in the store, so that customers have a feeling of guests and home, and can be freely selected or appreciated.
1) The determination of theme. When determining the theme, we should carry out various research and thinking. On the one hand, we must reflect the purpose and characteristics of the specialty store, and on the other hand, to cater to the trend of the times.
. For example, a time store has chosen the theme of leisure, so the product choice should pursue nature, relaxation and leisure, and the store display highlights leisure and sporty clothing. If the scale of the specialty store is large, a number of leisure scenes can be arranged, such as the scene of the ballroom, the ski scene, the salon scene, etc., and use the clothing worn by the model to cause the customer's interest.
2) The excavation of theme. The theme display of the monopoly store needs to be excavated, and the uniqueness will be slightly better in the competition. There is an ordinary flower shop in Japan, which sells various flowers. The shop furnishings are no different from other flower shops, and the operating conditions are mediocre. This shop owner likes rose blossoms very much, and changed the flower shop to a shop that specializes in rose flowers, which is different from other flower shops. There are 10 to 20 kinds of rare rose flowers called "Dream of Blue". The characteristics of the flower shop have attracted many customers, but after all in the business district, there are limited roses, so the owner has collected various products printed with rose patterns, such as tablecloths, chair cushions, dining plates, and small small. Decorations, etc., are displayed in the store, and the business is very good. This method not only attracts customers who are interested in rose flowers, but also make customers who do not know about rose flowers to discover the charm of this flower.
3) The theme of the theme. In addition to the theme of the monopoly store, in addition to the hardware facilities such as shelves, models, samples, and space, you should also pay attention to the atmosphere and style presented. For example, clothing stores should highlight chic and beautiful; food stores should pay attention to neat and hygiene; electrical shops should show elegance and gorgeous; clock shops should show the relationship between life and time. Even if it is also a clothing store, due to different levels, the product display should be different. To operate popular costumes, we must avoid wealth and luxury display; and luxury clothing should not choose ordinary professional models. In short, the form of expression should be consistent with the theme, so as to form features and be loved by customers.
The above is mainly about the clothing industry. Generally, the clothing industry separates Si from VI. Like ordinary cosmetics and hardware industries, Si is attributed to VI! Design agencies should adhere to the artistic realm of the unity of heaven and man on the design path!
The special store design style
The variety of specialty stores are placed in the city in the city. The decoration design style of the specialty store attracts people to patronize and evoke customers' unlimited buying desires. However, in today's commodity economy and society Among them, the decoration style of the old rigid shop in the past seems to no longer satisfy people's visual concepts and consumer desires. The new generation of store decoration design trends are sweeping. Instead of the previous dull and uniform decoration style, at the same time, in modern consumption concepts, people's consumption concepts are just attracted by the following three styles.
Zhang Yang store style
The unique decoration of exaggerated colors, patterns and new decorative materials, making people's visual rejuvenation, no matter where they are, they have a eye -catching feeling.
The shop style
does not emphasize gorgeous outfit, and uses ordinary or even the most primitive decorative materials to achieve the personality of the store itself. Visual attraction.
The concept store style
Profting modernism as the lead, incorporating the exaggerated method of Western abstract schools to highlight the brand store style. People feel fresh and refreshing.
piercing jewelry nose wholesale Ligu design believes that the softflight design of the specialty store is mainly divided into: window area, product display area, walking channel, reception counter, negotiating rest area and testing area. The composition of soft furnishings includes lighting, display racks, bar tables, mirrors and other small decorative parts.
The focus of the window display-model display. The following two points must be achieved:
a. Harmony with harmony: the style between the model and the model is harmonious. Whether it is clothing or jewelry, watches, models, the harmony between model display items can let customers understand brand positioning and main products outside the store.
b. Color integrated: The combination of window products of the same color system gives a strong visual impact, which can effectively improve the entry rate. Color integrated also includes other layouts in the window, such as jewelry, advertising paintings, etc. Essence
The color division contains the following three points:
a. The overall color area division: Customers first choose to enter the store through beautiful windows and door. After entering the store, the first thing they see is the shop. Overall display effect. It can be clearer and clear to divide the overall color area of the store.
b. Color combination of each color area: After the layout of the store, the color system should be partitioned, and then determine which color composition in each color area.
c. Display combination of each color area: When the color of each color area is determined, then combine the items in the area according to the color system.
The application techniques for soft furnishings:
1. The ratio is rational, specific and standard, but the standards are emotional and abstract. If you have no special preference, you may use a ratio of 1: 0.618 to divide the space, which is a very clever and effective way.
2, too much soft decoration can make people feel depressed and dull; too light can make people feel frivolous and frizzy. Pay attention to the binding of the weight of color.
3, rhythm and rhythm are achieved through the distinction between volume, alternation of space false and reality, denseness of component arrangement, changes in length, Qu Rou rigid interspersing, etc. Gradient, ups and downs, staggered, etc.