2 thoughts on “How to write an attractive title to the product”
Rosa
How to write an attractive title to the product Is all know that the title is important, and the keywords in the title are important, because whether it is paid promotion or natural traffic, a good title not only allows store traffic to increase by 200 200 %, Can also save most of the promotion funds. Because the buyer is basically aimless when visiting 1688, they will search in the 1688 search according to their needs. At this time, the keywords of the title play a decisive role. So, we tell you through a case, how to increase the store traffic by 200% through title optimization?
The first step, we constructed the key thesaurus of the six -step lexical method
First of all, let's first follow the attributes, brands, uses, materials, promotion, region and other 6 categories. Constructing long -tail keywords, this is the so -called six -step word formation method. Through these 6 categories, each one can be comprehensively covered with each one. The spring is coming, and the chiffon shirt is competing to fight against the season. We use a chiffon shirt as a case to talk about how to make a long tail keyword of the chiffon shirt.
1, the attributes generally refer to the constituent attributes of the product, such as his size, length, and thickness are his attributes. In terms of attributes In order to deepen everyone's memory, the sleeveless chiffon shirt, etc., will give you a few more cases by the way, such as 4G U disk for the U disk; for drinks, you can use 500ml juice; 500ml apple flavor juice juice juice juice juice juice Wait;
2, everyone is familiar with the brand. From the perspective of the brand, it can be Qiushui Yiren chiffon shirt and only chiffon shirt; if there is no brand chiffon shirt, you can also use the same star in the same model , Brand same models, TV movies, the same model, the same model, etc. to express the brand. For example, Deng Ziqi has the same chiffon shirt; for example, the same chiffon shirt of the Spring Festival Gala; for example, the same chiffon shirt on Ou Shili; for example, you from the stars, the same chiffon shirt;
3, about use, the purpose of clothing is to wear, such as his wearing occasions, such as a bottoming shirt; for example, his wearing users, such as a lady chiffon shirt, children's clothing chiffon shirt, such as his Use feelings, such as the beauty of wearing, comfortable to wear is his purpose. For example, what is beautiful? Slim, customization is his purpose, and it is comfortable to wear, such as looseness, leisure, etc.; in addition, the use of the buyer can be displayed, such as thinning, sexy, cute, temperament, intellectual, etc., indicating that it means After wearing this dress, it is thin, sexy, and cute. These can also come to form a long tail word for chiffon shirts, such as slim chiffon shirts, casual chiffon shirts, sexy chiffon shirts, cute chiffon shirts, etc. Wait.
4. For chiffon shirts, the word chiffon has specified his main material, but we can use his design to reflect his highlights, such as printed chiffon shirts, lace stitching snow snow Textile shirts, such as large V -neck chiffon shirts, stand -up collar chiffon shirts, hot drill chiffon shirts and so on.
5. Our buyers want to choose products that are priced and beautiful, so many times they will use "clearance", "free shipping", "explosive models", "manufacturers", "new models", "new models", "new models", "new models", "new models" Search for the words, a free shipping is very important for buyers, so this time the free shipping promotion can always attract a lot of new buyers, so this is the truth, so everyone must be free of charge. Write the word "free shipping". In addition, you can also remember some combinations. At that time, you can use it on the title. For example, the new model in 2014, the manufacturer's special offer, the hot selling of the model, the new product free shipping, the clear warehouse free shipping, etc.
6. For some 1688 buyers, they believe that the regional and quality are directly proportional. Therefore, buyers will also choose the manufacturer through geographical ways; in addition, some buyers hope to find nearby wholesalers, so that the shortcomings of the purchase time will also help iteration updates of the product, because the company's name generally contains regionality, and the company name generally contains regionality. Therefore, we can weaken this block when setting the title
property
brand
R n promotions
are regional
description
The attributes generally refer to the product composition of the product, such as his size, length, length, length, length, Thick, the capacity is his attributes
The brand not only includes the registered brand, but also the same star, the same brand, the same TV, the same program, etc.
clothing The purpose is to wear, then the occasions of wearing, the user, the feeling after wearing, etc. are all his use
The material not only contains the material of the clothing, but also the material given to him by the design
The promotional methods of factory, such as clearance, free shipping, new models, explosive products, manufacturers, special offers, etc. n regional characteristics can reflect supply strength, but because the company name generally contains regionality, Therefore, the title can weaken
Cases (take a chiffon shirt as an example, the case is added with a chiffon shirt to form a long tail keyword)
long -sleeved chiffon shirt; Long chiffon shirt; chiffon cardigan;
Deng Ziqi same chiffon shirt; Spring Festival Gala the same model; you from the stars of the same chiffon shirt
printed chiffon shirt, lace stitching chiffon shirt, large V -neck chiffon shirt n Free shipping chiffon shirt, 2014 new chiffon shirt
Hangzhou four seasons green chiffon shirts, Korean Dadongmen chiffon shirt
n Sometimes when we choose keywords, we will be more confused. For example, for work clothes, is anti -static or usefulness? For example, a series of reactions brought after use are use, and other descriptions for products are attributes. For example, thickened down jackets are attributes, and warm down jackets are useful. N Actually, we can think of some keywords according to the buyer's idea. If we don't know how to understand the buyer's ideas, we can use Ali Search and Ali Index to help us make some judgments.
For example, we search for chiffon shirts on 1688. We can see that he has a series of attributes, such as sleeve long, style, collar, etc. This can help us add simple six -step phobos. Insufficient, we need to pay attention to what we need to pay attention to is "Do you want to find:" This string of long tail words. These long -tailed words are some commonly used search copys in the daily search of buyers. When we construct keywords Be sure to add these words to our key thesaurus. It, we can also construct our key thesaurus through the Ali index. First of all, when we enter a chiffon shirt, we can know which category of chiffon shirts belongs to. This is very important, because search engines will determine that the title is an effective factor is whether the category and attribute categories of the keywords are consistent. When the user searches for a chiffon shirt, the system will automatically retrieve the products under the category; if your classification is wrong, basically your title optimization will be done in vain.
of course, when it comes to classification, it has to be mentioned. For example, chiffon shirt belongs to the large category of clothing, so the company's name should include the keywords of clothing, such as the company's name, such as the keywords of clothing, such as such as the clothing, such as XX clothing factory; some trading companies have begun to be uneven, saying that our company's name has no keywords of clothing. We are XX trading companies. The current system can be extracted. One must write at least 3 keywords, such as chiffon shirts and dresses. It is best to be a large classification. Do not simply summarize a clothing.
3: Using the Ali index to select high -quality keywords
enter the keywords we constructed from the previous structure from the Ali index. In the last 30 days of hot search list, the conversion rate list, rising list and new word list. It is generally recommended that you look at the data of the last 7 days, because the user's search habits are constantly changing, and the changes in long -tail words are relatively frequent. It is more appropriate to optimize once to two weeks. , The words of sweaters, dresses, chiffon shirts will not be said here.
We we need to view the hot search list and the conversion list. Through the hot search list, we can find the recent hot search words under this category, which is those with the largest number of users in the user's search, and the number of words. Through the conversion rate list, we can find the transaction words under this category, that is, which keywords the user passed through the order, these two lists are very important for us to assemble keywords behind us.
The long -tailed keywords of the product through six -step word formation and search. Which is the more high -quality keywords? A high -quality keyword must have two conditions: First, there must be a certain amount of search, at least to ensure that there are 100 people search, otherwise the keywords with too low traffic are not necessary to optimize; the second is to ensure that this keyword is to ensure that this keyword The number of searches is as small as possible. We can scree the key thermal library we constructed through these two principles, and find out the two standards that meet these two standards.
For 5A stores, we start doing it directly from the popular keywords, and for new stores, we need to start with unpopular keywords. Don't want to eat a fat man as soon as you come up. Novice starts to optimize the keywords first to choose the keywords from the bottom to top. From the Ali Index Hot Search List and the conversion list, 2-3 most of the ranking keywords are optimized, and the traffic is done. With the inquiry and orders, it is slowly done, because many people are unwilling to do the keywords after the ranking, because there is not much traffic after doing it, but for the new store Meat, so the competition of these keywords is relatively small. When there is a turnover, these unpopular keywords can be considered to optimize the popular keywords when they are first.
Pay content for time limit to check for freenAnswer 1. First of all, we must think about it from the perspective of the purchase of the product. The title to be written must be "altruistic", which means that the buyer wants to see the interests. For example, the title of mobile phone promotional copy can be written in this way: spend the same money, you can buy two mobile phones during the National Day; 2. The second is the main attention of the title and expression of the title. Cumbri, causing readers' resentment. Generally, 15 to 20 words are the best, and the expression must be easy to understand, that is, spoken language; 3. The last point is very important, that is, starting from the content of the copywriting. Avoid becoming a "title party", because the ultimate goal of copywriting is to promote products, rather than earning clicks.
How to write an attractive title to the product
Is all know that the title is important, and the keywords in the title are important, because whether it is paid promotion or natural traffic, a good title not only allows store traffic to increase by 200 200 %, Can also save most of the promotion funds. Because the buyer is basically aimless when visiting 1688, they will search in the 1688 search according to their needs. At this time, the keywords of the title play a decisive role. So, we tell you through a case, how to increase the store traffic by 200% through title optimization?
The first step, we constructed the key thesaurus of the six -step lexical method
First of all, let's first follow the attributes, brands, uses, materials, promotion, region and other 6 categories. Constructing long -tail keywords, this is the so -called six -step word formation method. Through these 6 categories, each one can be comprehensively covered with each one. The spring is coming, and the chiffon shirt is competing to fight against the season. We use a chiffon shirt as a case to talk about how to make a long tail keyword of the chiffon shirt.
1, the attributes generally refer to the constituent attributes of the product, such as his size, length, and thickness are his attributes. In terms of attributes In order to deepen everyone's memory, the sleeveless chiffon shirt, etc., will give you a few more cases by the way, such as 4G U disk for the U disk; for drinks, you can use 500ml juice; 500ml apple flavor juice juice juice juice juice juice Wait;
2, everyone is familiar with the brand. From the perspective of the brand, it can be Qiushui Yiren chiffon shirt and only chiffon shirt; if there is no brand chiffon shirt, you can also use the same star in the same model , Brand same models, TV movies, the same model, the same model, etc. to express the brand. For example, Deng Ziqi has the same chiffon shirt; for example, the same chiffon shirt of the Spring Festival Gala; for example, the same chiffon shirt on Ou Shili; for example, you from the stars, the same chiffon shirt;
3, about use, the purpose of clothing is to wear, such as his wearing occasions, such as a bottoming shirt; for example, his wearing users, such as a lady chiffon shirt, children's clothing chiffon shirt, such as his Use feelings, such as the beauty of wearing, comfortable to wear is his purpose. For example, what is beautiful? Slim, customization is his purpose, and it is comfortable to wear, such as looseness, leisure, etc.; in addition, the use of the buyer can be displayed, such as thinning, sexy, cute, temperament, intellectual, etc., indicating that it means After wearing this dress, it is thin, sexy, and cute. These can also come to form a long tail word for chiffon shirts, such as slim chiffon shirts, casual chiffon shirts, sexy chiffon shirts, cute chiffon shirts, etc. Wait.
4. For chiffon shirts, the word chiffon has specified his main material, but we can use his design to reflect his highlights, such as printed chiffon shirts, lace stitching snow snow Textile shirts, such as large V -neck chiffon shirts, stand -up collar chiffon shirts, hot drill chiffon shirts and so on.
5. Our buyers want to choose products that are priced and beautiful, so many times they will use "clearance", "free shipping", "explosive models", "manufacturers", "new models", "new models", "new models", "new models", "new models" Search for the words, a free shipping is very important for buyers, so this time the free shipping promotion can always attract a lot of new buyers, so this is the truth, so everyone must be free of charge. Write the word "free shipping". In addition, you can also remember some combinations. At that time, you can use it on the title. For example, the new model in 2014, the manufacturer's special offer, the hot selling of the model, the new product free shipping, the clear warehouse free shipping, etc.
6. For some 1688 buyers, they believe that the regional and quality are directly proportional. Therefore, buyers will also choose the manufacturer through geographical ways; in addition, some buyers hope to find nearby wholesalers, so that the shortcomings of the purchase time will also help iteration updates of the product, because the company's name generally contains regionality, and the company name generally contains regionality. Therefore, we can weaken this block when setting the title
property
brand
R n
promotions
are regional
description
The attributes generally refer to the product composition of the product, such as his size, length, length, length, length, Thick, the capacity is his attributes
The brand not only includes the registered brand, but also the same star, the same brand, the same TV, the same program, etc.
clothing The purpose is to wear, then the occasions of wearing, the user, the feeling after wearing, etc. are all his use
The material not only contains the material of the clothing, but also the material given to him by the design
The promotional methods of factory, such as clearance, free shipping, new models, explosive products, manufacturers, special offers, etc.
n regional characteristics can reflect supply strength, but because the company name generally contains regionality, Therefore, the title can weaken
Cases (take a chiffon shirt as an example, the case is added with a chiffon shirt to form a long tail keyword)
long -sleeved chiffon shirt; Long chiffon shirt; chiffon cardigan;
Deng Ziqi same chiffon shirt; Spring Festival Gala the same model; you from the stars of the same chiffon shirt
Spinning shirt; sexy thin chiffon shirt, casual temperament chiffon shirt
printed chiffon shirt, lace stitching chiffon shirt, large V -neck chiffon shirt
n Free shipping chiffon shirt, 2014 new chiffon shirt
Hangzhou four seasons green chiffon shirts, Korean Dadongmen chiffon shirt
n Sometimes when we choose keywords, we will be more confused. For example, for work clothes, is anti -static or usefulness? For example, a series of reactions brought after use are use, and other descriptions for products are attributes. For example, thickened down jackets are attributes, and warm down jackets are useful. N Actually, we can think of some keywords according to the buyer's idea. If we don't know how to understand the buyer's ideas, we can use Ali Search and Ali Index to help us make some judgments.
For example, we search for chiffon shirts on 1688. We can see that he has a series of attributes, such as sleeve long, style, collar, etc. This can help us add simple six -step phobos. Insufficient, we need to pay attention to what we need to pay attention to is "Do you want to find:" This string of long tail words. These long -tailed words are some commonly used search copys in the daily search of buyers. When we construct keywords Be sure to add these words to our key thesaurus.
It, we can also construct our key thesaurus through the Ali index. First of all, when we enter a chiffon shirt, we can know which category of chiffon shirts belongs to. This is very important, because search engines will determine that the title is an effective factor is whether the category and attribute categories of the keywords are consistent. When the user searches for a chiffon shirt, the system will automatically retrieve the products under the category; if your classification is wrong, basically your title optimization will be done in vain.
of course, when it comes to classification, it has to be mentioned. For example, chiffon shirt belongs to the large category of clothing, so the company's name should include the keywords of clothing, such as the company's name, such as the keywords of clothing, such as such as the clothing, such as XX clothing factory; some trading companies have begun to be uneven, saying that our company's name has no keywords of clothing. We are XX trading companies. The current system can be extracted. One must write at least 3 keywords, such as chiffon shirts and dresses. It is best to be a large classification. Do not simply summarize a clothing.
3: Using the Ali index to select high -quality keywords
enter the keywords we constructed from the previous structure from the Ali index. In the last 30 days of hot search list, the conversion rate list, rising list and new word list. It is generally recommended that you look at the data of the last 7 days, because the user's search habits are constantly changing, and the changes in long -tail words are relatively frequent. It is more appropriate to optimize once to two weeks. , The words of sweaters, dresses, chiffon shirts will not be said here.
We we need to view the hot search list and the conversion list. Through the hot search list, we can find the recent hot search words under this category, which is those with the largest number of users in the user's search, and the number of words. Through the conversion rate list, we can find the transaction words under this category, that is, which keywords the user passed through the order, these two lists are very important for us to assemble keywords behind us.
The long -tailed keywords of the product through six -step word formation and search. Which is the more high -quality keywords? A high -quality keyword must have two conditions: First, there must be a certain amount of search, at least to ensure that there are 100 people search, otherwise the keywords with too low traffic are not necessary to optimize; the second is to ensure that this keyword is to ensure that this keyword The number of searches is as small as possible. We can scree the key thermal library we constructed through these two principles, and find out the two standards that meet these two standards.
For 5A stores, we start doing it directly from the popular keywords, and for new stores, we need to start with unpopular keywords. Don't want to eat a fat man as soon as you come up. Novice starts to optimize the keywords first to choose the keywords from the bottom to top. From the Ali Index Hot Search List and the conversion list, 2-3 most of the ranking keywords are optimized, and the traffic is done. With the inquiry and orders, it is slowly done, because many people are unwilling to do the keywords after the ranking, because there is not much traffic after doing it, but for the new store Meat, so the competition of these keywords is relatively small. When there is a turnover, these unpopular keywords can be considered to optimize the popular keywords when they are first.
Pay content for time limit to check for freenAnswer 1. First of all, we must think about it from the perspective of the purchase of the product. The title to be written must be "altruistic", which means that the buyer wants to see the interests. For example, the title of mobile phone promotional copy can be written in this way: spend the same money, you can buy two mobile phones during the National Day; 2. The second is the main attention of the title and expression of the title. Cumbri, causing readers' resentment. Generally, 15 to 20 words are the best, and the expression must be easy to understand, that is, spoken language; 3. The last point is very important, that is, starting from the content of the copywriting. Avoid becoming a "title party", because the ultimate goal of copywriting is to promote products, rather than earning clicks.