1 thought on “How to write brand promotion title?”
Hope
How to write a title of high click -through rate and forwarding rate? First of all, you have to grasp one center: cause curiosity The people are born with curiosity. It will cause action because of curiosity. A good title will definitely evoke people's curiosity, and people can't help but read. The entertainment gossip, economy, politics, military, culture, technology. There are seeds that cause human curiosity everywhere. The people always want to know, why do stars divorce? In people who always want to know, who likes the person who secretly loves? In people who always want to know, how can people who earn millions of annual earnings make millions of millions? In people want to know, what will Trump's next Twitter talk about? The people always want to know why Apple landed? It always want to know, is there an end of the universe? ... The essence of reading is to obtain information, understand the situation, and satisfy the curiosity of the inner outside. Where to where. Every title we clicked, every content of reading, is satisfied with our own curiosity. It to judge your title, it is enough. You need to keep asking yourself: Can you cause readers to be curious? All titles to take the title are the temptation of curiosity of readers. There is only one purpose of a good title: "Do you want to know? Come on me." This 5 techniques to write the title This 1: Emperor Emotion The emotion of the good title is the collective mood. Grasp the emotions of a collective, and expresses through a certain point of view. Speaking of the readers want to say, they will naturally use clicks and reprint expressions. . For example, the designers are always required to change the manuscript, and the words should be large. "Party A asked the designer to change the manuscript never lost." "Are you a virgin?" "Failure is the mother of success. Do you believe this kind of fart? " This of this type of title is mostly distinctive. Standing completely in a certain type of crowd, talking in the true stand in your heart, not doing too much camouflage. The view when someone threw out your inner identity, but you don't dare to say, you must be interested in listening to him to continue talking, or stand in a team to support him. This is the secret that such titles can instantly stimulate people's clicks and forward desires. Tips 2: Create the opposite opposition, which means conflict, there is a problem with conflict, there are problems, and naturally attract those who want to unveil the problem of the problem. There is no story without a conflict, just like "Baying Golden Vanity is still derailed, but I am not a bad woman", it is like a titles with a story with a story. creating opposition is a variety of tricks. The main methods are achieved: The first type, logical reversal . For example, the wanted person is unlikely to be a highly educated and profitable person, but the result is too. "The second -generation Xueba rich is wanted, graduated from Yale Oxford, and returned to China for 9 months to earn 200 million" The second type, anti -common sense . For example, the society generally advocates gentleness and kindness. , Carey, but what happens to the seemingly opposite advocacy? "Be a bad woman, you will live better" The third type, comparison method , if there is no contrast, there is no gap. Assuming that the article you write is basically no one reads, but you can always see the explosive article of others. Will you be a little curious? How do others do it? "Why do others 10W , but no one you wrote the article? " The key to this kind of title is to shape the opposite, some opposite the surface, and some hidden under the surface, and you must dig it out with your wisdom. This 3: Psychological suggestion This hints have always been learned. It is a tacit understanding that I do n’t know, but you know very well. Who would dislike and communicate with him? The psychological suggestion on the title, there are three main methods: The first type, perceptual description , if it is not allowed to use spicy, delicious, saliva, Internet celebrity food, etc. The crayfish in the title looks delicious? "Eating an excellent crayfish is like catching the summer of Changsha" The second type, the nature of nature (not recommended) Pollution is its surface characteristics. , how can a boring articles that teach people's fitness movements make people want to click to read? "Women do 7 times a night, comfortable spirit for a lifetime" The third type, suspense hints , for example, selling off, covering a part of the cover, the remaining readers to open the title, Discover yourself. "Dating experts will never tell you the secret: After using 12 dating software for 14 days, I found ..." The key to this type of title is not to speak through, that is, you know it. Readers do not know the secret. Through the psychological suggestion through the magic of poor information, induce readers to open the title and complete reading. This 4: Finding endorsement Is, companies, stories, cities, brands, grades, etc. are all good objects. They are inherently good topics. , Ma Yun is a global celebrity. "Ma Yun's" abdication "is hidden? " , in the story of the Three Kingdoms, Liu Bei said: Brothers are like hands and feet, women are like clothes. "Liu Bei said a word, offended thousands of women" , a juicer sells well in the United States. "From Silicon Valley to China, sell one every three seconds. After using this juicer, you don't want to touch other" The purpose of endorsement is to increase weight. Give people a sense of "not seeing it, first hearing its name", and readers are interested in finding out. Tips 5: Interests of interest A common title form. Nothing is to convey a strong signal to readers: click on this title, you will get a lot. , how does the content spread? You can say: "Why can an article detonate the circle of friends? The 10th Law of Communication behind the user " . If you share how to improve the sales performance, you can say: " 9 methods that increase the sales performance of 3 times " Methods, clarify interest points. Reduce the psychological burden of readers and allow readers to quickly perceive what they can get. This is also the mysteries of such titles, commonly used numbers. The writing title is important. But only pay attention to the title routine, not paying attention to the content of the article, and it is inevitable that there is risk of falling into the "title party" and being cast aside. 3 principles of writing the title Pelas of the first principle: refuse to be the title party. The donkey lips are not right to the horse's mouth, which is harmful to the reader. The title party will make readers angry, and no one likes to be deceived by themselves. You don't like it either. In you can't expect someone to be deceived by you and help you share and forward. Treating them well, your self -media road can often get something. The second principle: the title is good or bad, ask others. What you like is only what you like. Don't just look at your title with your own eyes. A big requirement is: Most people think about it. This wrote the title, ask others more, do you want to order. If most people do n’t feel, then give up it and think about it again. If most people feel good, consider using it. Third principle: Forget a single skill! First of all, your title should be a combination of multiple techniques. Today, the title temptation of combined skills is sufficient. Secondly, all the title skills are only one thing: attract your curiosity of the target reader and let them click on your article. If you have a more effective way to let the target crowd read your article, the so -called title skills may be superfluous for you. Summary don't underestimate the title. It determines your first impression in the heart of the target reader. The impression is beautiful, readers want to know you in -depth, impressions, no matter how rich they are, they will be relentlessly missed by readers. This may be superficial, but it is reality. Especially today with fast information.
How to write a title of high click -through rate and forwarding rate?
First of all, you have to grasp one center: cause curiosity
The people are born with curiosity. It will cause action because of curiosity. A good title will definitely evoke people's curiosity, and people can't help but read.
The entertainment gossip, economy, politics, military, culture, technology. There are seeds that cause human curiosity everywhere.
The people always want to know, why do stars divorce?
In people who always want to know, who likes the person who secretly loves?
In people who always want to know, how can people who earn millions of annual earnings make millions of millions?
In people want to know, what will Trump's next Twitter talk about?
The people always want to know why Apple landed?
It always want to know, is there an end of the universe?
...
The essence of reading is to obtain information, understand the situation, and satisfy the curiosity of the inner outside.
Where to where. Every title we clicked, every content of reading, is satisfied with our own curiosity.
It to judge your title, it is enough. You need to keep asking yourself: Can you cause readers to be curious?
All titles to take the title are the temptation of curiosity of readers. There is only one purpose of a good title: "Do you want to know? Come on me."
This 5 techniques to write the title
This 1: Emperor Emotion
The emotion of the good title is the collective mood. Grasp the emotions of a collective, and expresses through a certain point of view. Speaking of the readers want to say, they will naturally use clicks and reprint expressions.
. For example, the designers are always required to change the manuscript, and the words should be large.
"Party A asked the designer to change the manuscript never lost."
"Are you a virgin?"
"Failure is the mother of success. Do you believe this kind of fart? "
This of this type of title is mostly distinctive. Standing completely in a certain type of crowd, talking in the true stand in your heart, not doing too much camouflage.
The view when someone threw out your inner identity, but you don't dare to say, you must be interested in listening to him to continue talking, or stand in a team to support him. This is the secret that such titles can instantly stimulate people's clicks and forward desires.
Tips 2: Create the opposite
opposition, which means conflict, there is a problem with conflict, there are problems, and naturally attract those who want to unveil the problem of the problem. There is no story without a conflict, just like "Baying Golden Vanity is still derailed, but I am not a bad woman", it is like a titles with a story with a story.
creating opposition is a variety of tricks.
The main methods are achieved:
The first type, logical reversal
. For example, the wanted person is unlikely to be a highly educated and profitable person, but the result is too.
"The second -generation Xueba rich is wanted, graduated from Yale Oxford, and returned to China for 9 months to earn 200 million"
The second type, anti -common sense
. For example, the society generally advocates gentleness and kindness. , Carey, but what happens to the seemingly opposite advocacy?
"Be a bad woman, you will live better"
The third type, comparison method
, if there is no contrast, there is no gap. Assuming that the article you write is basically no one reads, but you can always see the explosive article of others. Will you be a little curious? How do others do it?
"Why do others 10W , but no one you wrote the article? "
The key to this kind of title is to shape the opposite, some opposite the surface, and some hidden under the surface, and you must dig it out with your wisdom.
This 3: Psychological suggestion
This hints have always been learned. It is a tacit understanding that I do n’t know, but you know very well. Who would dislike and communicate with him?
The psychological suggestion on the title, there are three main methods:
The first type, perceptual description
, if it is not allowed to use spicy, delicious, saliva, Internet celebrity food, etc. The crayfish in the title looks delicious?
"Eating an excellent crayfish is like catching the summer of Changsha"
The second type, the nature of nature (not recommended)
Pollution is its surface characteristics.
, how can a boring articles that teach people's fitness movements make people want to click to read?
"Women do 7 times a night, comfortable spirit for a lifetime"
The third type, suspense hints
, for example, selling off, covering a part of the cover, the remaining readers to open the title, Discover yourself.
"Dating experts will never tell you the secret: After using 12 dating software for 14 days, I found ..."
The key to this type of title is not to speak through, that is, you know it. Readers do not know the secret. Through the psychological suggestion through the magic of poor information, induce readers to open the title and complete reading.
This 4: Finding endorsement
Is, companies, stories, cities, brands, grades, etc. are all good objects. They are inherently good topics.
, Ma Yun is a global celebrity.
"Ma Yun's" abdication "is hidden? "
, in the story of the Three Kingdoms, Liu Bei said: Brothers are like hands and feet, women are like clothes.
"Liu Bei said a word, offended thousands of women"
, a juicer sells well in the United States.
"From Silicon Valley to China, sell one every three seconds. After using this juicer, you don't want to touch other"
The purpose of endorsement is to increase weight. Give people a sense of "not seeing it, first hearing its name", and readers are interested in finding out.
Tips 5: Interests of interest
A common title form. Nothing is to convey a strong signal to readers: click on this title, you will get a lot.
, how does the content spread? You can say:
"Why can an article detonate the circle of friends? The 10th Law of Communication behind the user "
. If you share how to improve the sales performance, you can say:
" 9 methods that increase the sales performance of 3 times " Methods, clarify interest points. Reduce the psychological burden of readers and allow readers to quickly perceive what they can get. This is also the mysteries of such titles, commonly used numbers.
The writing title is important. But only pay attention to the title routine, not paying attention to the content of the article, and it is inevitable that there is risk of falling into the "title party" and being cast aside.
3 principles of writing the title
Pelas of the first principle: refuse to be the title party.
The donkey lips are not right to the horse's mouth, which is harmful to the reader. The title party will make readers angry, and no one likes to be deceived by themselves. You don't like it either.
In you can't expect someone to be deceived by you and help you share and forward. Treating them well, your self -media road can often get something.
The second principle: the title is good or bad, ask others.
What you like is only what you like. Don't just look at your title with your own eyes. A big requirement is: Most people think about it.
This wrote the title, ask others more, do you want to order. If most people do n’t feel, then give up it and think about it again. If most people feel good, consider using it.
Third principle: Forget a single skill!
First of all, your title should be a combination of multiple techniques. Today, the title temptation of combined skills is sufficient.
Secondly, all the title skills are only one thing: attract your curiosity of the target reader and let them click on your article. If you have a more effective way to let the target crowd read your article, the so -called title skills may be superfluous for you.
Summary
don't underestimate the title. It determines your first impression in the heart of the target reader. The impression is beautiful, readers want to know you in -depth, impressions, no matter how rich they are, they will be relentlessly missed by readers. This may be superficial, but it is reality. Especially today with fast information.