1 thought on “O2O jewelry development prospects abroad research status”
Ervin
Refer to the "Internet Challenge and Consultation Report on the Jewelry and Jewelry Industry" shows that the jewelry industry has a market with a 500 billion yuan market in 2014. It is predicted that in 2016, it will exceed 600 billion yuan, which is 60%higher than the cosmetics market. The whirlwinds of online malls and O2O have strikes. Different industries have a very different degree of perception of their perceptions. From strong to weakness, it can be divided into four stages: subversion, sweeping, upgrade, and tickling boots. All industries are in different periods of four stages, such as O2O subversion are communities, P2P car rental and other industries; scanning is catering, retail and other industries; Home and jewelry industries. The online e -commerce in the jewelry retail industry is mainly divided into two types: pure e -commerce model and direct sales O2O model. Pure e -commerce model: This model is generally relatively low due to saving the cost of building physical stores and reducing inventory pressure. However, whether it is an e -commerce platform or a self -built online mall, it is difficult for the product descriptions of graphic and text to be more difficult to experience the live experience brought by the physical store. Poor consumer experience has become the weakness of the development of pure e -commerce models. The direct -selling O2O jewelry sales model: This model integrates the advantages of physical stores and e -commerce to a certain extent. To increase the increase in transaction volume.
Refer to the "Internet Challenge and Consultation Report on the Jewelry and Jewelry Industry" shows that the jewelry industry has a market with a 500 billion yuan market in 2014. It is predicted that in 2016, it will exceed 600 billion yuan, which is 60%higher than the cosmetics market.
The whirlwinds of online malls and O2O have strikes. Different industries have a very different degree of perception of their perceptions. From strong to weakness, it can be divided into four stages: subversion, sweeping, upgrade, and tickling boots. All industries are in different periods of four stages, such as O2O subversion are communities, P2P car rental and other industries; scanning is catering, retail and other industries; Home and jewelry industries.
The online e -commerce in the jewelry retail industry is mainly divided into two types: pure e -commerce model and direct sales O2O model.
Pure e -commerce model: This model is generally relatively low due to saving the cost of building physical stores and reducing inventory pressure. However, whether it is an e -commerce platform or a self -built online mall, it is difficult for the product descriptions of graphic and text to be more difficult to experience the live experience brought by the physical store. Poor consumer experience has become the weakness of the development of pure e -commerce models.
The direct -selling O2O jewelry sales model: This model integrates the advantages of physical stores and e -commerce to a certain extent. To increase the increase in transaction volume.