1 thought on “Seize the opportunity to promote the new leap of Ruili jewelry”
Dana
The People's Government of Ruili City The panorama of Ruili City . The development history of Ruili jewelry industry Ruili is an ancient amazing, beautiful and rich land. The environment is green and pleasant, and the jewelry and jade are dazzling. Ruili is adjacent to Jewelry and Jade Resources Burma's location conditions to determine its natural advantages to develop the jewelry industry and pursue the context of history. Ruili's jewelry transactions have a long history. The sister of the Ruiliba District (the translation of the Dai language is "Gem Street"), which is historically a place for jewelry production and transaction. In the early 1990s, Ruili built the first more standard jewelry market in the country, which played a great role in promoting the development of Yunnan jewelry industry. At the beginning of the reform and opening up, 90 % of the annual demand for the annual gross material in my country's emerald market came from Ruili, thus winning the reputation of "Yu from Yunnan, Yu Cong Ruili". Over the years, Ruili has worked hard to create three major brands: "There is a beautiful place", "Oriental Jewelry City" and "Port Pearl". Among these three brands, "Oriental Jewelry City" is the most advantageous advantage. Brand. In recent years, under the high attention of the state, municipal party committee, and government, after the hard work of the majority of the jewelry industry, the jewelry industry has become Ruili's most distinctive and development potential industry. Enjoy a high reputation. It can be said that the jewelry industry is a "booster" for Ruili's strong economic and social development. The days of work prize "Qingshi New Year" . The development status of Ruili jewelry industry Ruili City as "Oriental Jewelry City" and "Chinese Jewelry and Jade Jewelry Featured Industry Base" The municipal government attaches great importance to supporting the jewelry and jade industry as a key industry. After years of cultivation and construction, the Ruili Jewelry and Jade Industry has formed a relatively complete industrial chain such as trade, processing, and sales. unique advantage. Ruili focused on the "concept" of the open pilot zone along the edge, and plans to build Ruili into the "three major platforms" of Bridge Castle, the financial information service platform, and cultural exchange platform. The focus and highlight of the "cultural exchange platform" is the jewelry cultural industry. The Ruili today has become one of the four major jewelry distribution sites in the country. "Chinese Jewelry and Jade Jewelry Featured Industry Base", "Wonderful Ruili, Rich Capital", "Source of Chinese Emerald", "Yunnan Provincial Cultural Industry Development Characteristic County and Cities", "No Fake Demonstration Street in Baicheng Wandian, Yunnan Province" It is people's praise and generalization of Ruili's jewelry cultural industry. The Ruili Municipal Party Committee and the Municipal Government use the special resources of jewelry, cultivate the industrial market, do a good job of integrity operations, build well -known brands, increase publicity, and do a good festival activities, and use key projects to promote the acceleration of Ruili's jewelry cultural industry. The jewelry culture festival "Jewelry Princess Beauty Plicit Competition" 1. The industry scale has continued to grow, with obvious characteristics, and the effect is prominent The current Ruili City is engaged in jewelry and jade processing, wholesale retail, transportation, public disk public disk There are more than 5,000 enterprises and individual merchants and more than 35,000 employees. Experts and industry people are estimated to have annual sales of more than 2.5 billion yuan. In recent years, Ruili Jewelry and Jade Industry has mainly shown the characteristics of "three more" and "five liters". "Three more": First, the jewelry dealer "multi -person", jewelry dealers from all over the country, as well as Southeast Asian and South Asian countries such as Myanmar, Pakistan, India, and India. In Ruili, you can see people of different skin colors and different nationalities engaged in the jewelry industry. "Oriental Jewelry City" has become an important carrying base for the international jewelry industry. The second is the "multi -variety" of jewelry. The internationalization of raw materials has become one of the world's most jewelry and jade varieties and one of the most widely sources of trading markets and the veritable world treasure jade "specimen library". Form dozens of product systems that focus on emerald, including diamonds, red jewels, and tree jade; the third is to engrave "multi -work", "Henan workers", "Shanghai workers", "Guangdong workers", "Fujian workers", "Fujian workers", "Fujian workers", "Fujian workers", "Fujian workers" "The jade carving divisions from all over the country settled in Ruili. They fully tapped national culture, anti -war culture, border culture, jewelry culture in Ruili, and created a large number of jade carving works reflecting Ruili's culture, forming a unique" Ruili Gong ". In recent years, Ruili City has organized the China International Jewelery Show and the highest award of the Chinese jade carving industry in Beijing each year. "Five liters": First, the number of jewelry markets rose. Since 2009, the Ruili Jewelry Industry has been conspiring and taking advantage of the trend. The situation is happy, showing a well -sprayed development trend. More than ten new jewelry malls have been added, breaking the layout of the previous "five jewelry parks", and the new operating area exceeds 5 For 10,000 square meters, the proportion of local jewelry operators has increased sharply; the second is the increase in the number of merchants participating in the Myanmar public market. The public plate of Burmese Jade Mool Material is the main way to purchase jade raw materials in the jewelry industry, and it is also the vane of the jade market. In recent years, Ruili has participated in the increase in the number of people in Naipi Jade Mao Mao in Nini, which has continued to increase, changing the situation of waiting for the past or puppies in the field; the third is that the prices of jewelry and jade soared. In recent years, whether it is finished products or raw materials, prices have risen, and the increase has reached an average of more than double each year. Fourth, the number of wool imports has increased. According to Ruili Jade Material Merchants Merchants, the land import channels from Belong to Ruili in Myanmar are relatively smooth. rise. The cultural industry of Ruili City is the jewelry cultural industry. It can be said that the change in the output value of the cultural industry is the "barometer" of the jewelry cultural industry. Over the years, the proportion of the city's cultural industry's value -added accounted for GDP has continued to rise. From 2006 to 2011, the city's cultural industry added value was 116 million yuan, 159 million yuan, 133 million yuan, 217 million yuan, 264 million yuan, and 479 million yuan, respectively, accounting for 7.7 %, 8.5 %, 8.57 %, 8.766 %, 8.76 %, and 8.76 %. %, 8.9 %, 13.6 %. This Fifth Smart Works Award Jade Carving Competition Exhibition 2. Grasp infrastructure construction, attract investment promotion projects Ruili has implemented a loose policy of "water and fish" over the years, building nests to attract phoenixes and phoenixes , Promote the diversification of the jewelry market. Businessmen in Beijing, Henan, Fujian, Guangdong, Taiwan, and other places settled in Ruili to engage in jewelry operations; reducing market entry thresholds and allowing foreign natural persons from Myanmar, India, Pakistan and other countries to engage in jewelry operations and include the registration management of individual industrial and commercial households. Children are helping to learn. Driven by the development and open pilot zone policy along the edge, the high -level promotion of investment promotion is promoted. On the basis of the five major jewelry parks such as the built -in jewelry pedestrian street and the sister told Yucheng, the sister told Shunzhang Jewelry City, the Jewelry City of Jinlong Building, and Delong, Delong, and Delong. There are more than ten jewelry professional markets such as jewelry city. The jewelry and jade industry breaks through the layout of the previous "five jewelry parks". The fixed assets of the jewelry and jade industry have invested more than 1 billion yuan and the operating area reaches 110,000 square meters. , China · Ruili Color Color Gem Trading Center, Ruili International Jewelry Emerald School, Guanghe Hanyu Royal Palace Park, Anti -Town Anti -Battle Expo and other special jewelry cultural tourism projects; cultivated "Gong Gong Emerald", "Baimei Jewelry", " "Meiji Jewelry", "Good Jewelry" and other well -known brands. The construction of the jewelry industry project has promoted jewelry tourism to gradually embark on the road of industrialization and large -scale development, enhance the overall strength of the cultural industry, expand employment, increase residents' income, solve at least 50,000 employment positions, and at the same time Greatly promote and drive the development of other industries. According to the incomplete statistics of travel agencies, more than 80 % of tourists traveling to Dehong Prefecture came to Ruili Jewelry. 3. Increase publicity and promotion, organize various festivals to promote the development of the jewelry industry The use of newspapers, radio, television, the Internet and other media and large -scale festivals and exhibition activities inside and outside the province to increase publicity. In recent years, through active fighting, contact the central and provincial media, and in the provincial and foreign media. Geography, "City One -to -One", "Sesame Open" and other columns have been broadcast on programs related to Ruili jewelry. They cooperated with CCTV's three sets of "Happy China" column to record two episodes of Ruili special shows. The New Year's Eve Party "There is a Beautiful Place"; assisted in guiding Xinhua News Agency, China News Agency, Sina.com, and Tourism Satellite TV, Hunan Satellite TV, Zhejiang Satellite TV and other television stations to conduct in -depth reports on Ruili jewelry themes; The support of the Cultural Property Office and the State Party Committee and State Government founded the "China Ruili International Jewelry Culture Festival" and successfully held the 4th session. The "Jade Carving Competition and the public disk of jade carving contests and the public disk of jade carving are selected by the People's Daily Online as one of the 30 most influential festivals in the 30 years of reform and opening up; Various festivals such as song festivals, splashing water festivals, and China -Myanmar conferences to create festivals culture, and further push Ruili's jewelry cultural industry to the international stage; strengthen the production of foreign propaganda. Participated in jewelry professional magazines such as "Oriental Jewelry" and "Chinese Emerald", edited and published "The Capital of the Wonderful Ruili Wealth", the Five "China Ruili" Smart Gong Award "Jade Carving Competition Collection" and "There is a beautiful beauty The theme propaganda materials such as "place" and "Oriental Jewelry City" are presented to the guests in various major festival activities in various major festivals, and achieved the purpose of publicity and promotion. 4. Grasp the opportunity and policies, and maximize the advantages of the development of development The national policy opportunities. The China -ASEAN Free Trade Zone has been completed in an all -round way, the construction of Yunnan's construction of important bridgeheads to the southwest, and the three major historical opportunities for the development and open test zone of Ruili State, providing Ruili with a variety of special policies that concentrate on the thousands of years. The comprehensive completion of the China -ASEAN Free Trade Zone provides a broader space for us to participate in international regional economic cooperation and achieve complementary resources, technology, talents, and funds. The "edge" that opens to the outside world becomes the "cutting -edge" of the national strategy; the implementation of the national key development and open test area construction of Ruili will introduce a series of special supporting policies to promote The development and utilization of the people's livelihood and the improvement of the people's livelihood will be given strong support; the national southbound strategy will be promoted in depth, and the economic structure will be adjusted in depth, which will provide us with a major opportunity for us to take advantage of the development of industrial transfer and accelerate the development of modern industries; At the stage of acceleration of industrialization and the improvement of urbanization, the huge potential of the post -development advantage will provide strong endogenous motivation for the sustainable and rapid development of the city. It is that transportation conditions are about to improve. With the successive construction of the Darui Railway, the Longrui Expressway, and the China -Myanmar oil pipeline and the completion of the Mangshi International Airport, the traffic bottleneck of Ruili City will be effectively resolved. The role of hubs, trade hubs, and open portals is even more prominent. It is to further strengthen the exchange and cooperation between China and Myanmar and provide wool import guarantees. At the end of 2008, Myanmar allowed jade to export jade with land trade after the public trading, and the Yunnan jade woolen land transport line that had been interrupted for many years was opened again. In 2010, the public disk of Yangon Jade Mool Material was relocated to Nei Bidu, which provided greater advantages for Jade ingredients to enter Ryoli. Nebidu is more than 500 kilometers away from Ryoli, shortening 400 kilometers from Yangon to Rui Li, which means that the cost of land transportation will greatly reduce the cost of landing, which will become a key opportunity for the source of controlling jade wool. China's only land jade wool import legal port Ruili is the most convenient place for the import and circulation of jewelry emerald raw materials in the country, and has obvious location advantages compared to other bases. In the development, we seize the opportunity to do a good job of exchanges and cooperation between China and Myanmar and promote bilateral development. Since 2008, Ruili and Myanmar have conducted "business regular talks" and meeting on the border trade between the two parties. The festivals such as the "China -Myanmar Embarra" and the "China -Myanmar Meeting" have deepened the friendship between China and Myanmar's waves, dredging the landscape channels of jade gross materials, and laid the foundation for the development of the jewelry and jade industry. Fourth is to focus on the construction of integrity and promote the healthy development of the market. In order to promote the integrity construction of the jade jewelry market, the public security, industry and commerce, quality supervision, and Baoyu Society and other departments jointly established four systems: , By charging the illegal acts such as fraudulent consumers, strengthen the integrity supervision of jewelry operators; if the government's efforts have created a good external environment for market cultivation and integrity construction, then the industry association as the spokesperson for the interests of the business household The healthy interaction with the government has laid a more solid foundation for the construction and development of the entire Ruili jewelry and jade market. The Baoyu Society of Ruili City gives full play to the industry's self -discipline, promotes the construction of the integrity market, grasps party building work in the jewelry market, and establishes party branches to take the lead in operating integrity. By strengthening industry self -discipline, joined the "Dehong Jewelry and Jade Integrity Alliance", members signed the "Convention on Self -discipline of the Jewelry Industry of Ruili City" with the association, and signed the "Integrity Management Promise" with the business administration department and the quality supervision department Fake Responsibility Books and Quality Commitment have established a series of integrity mechanisms to prevent counterfeit and inferiority and safeguard consumer interests. For many years, there have been no complaints about fake and inferior jewelry, creating a good market atmosphere for jewelry operations. Five is to increase talent training. In 2004, the Ruili Jade Carving Realm evaluated the "Ruili Jade Carving Ten Jay", marking the government's creation of jewelry cultural atmosphere, cultivating high -end talents and stimulating its creation and enhancing the cluster competitiveness of the jewelry and jade industry, which took a key step. Subsequently, the jade carving class was opened by Ruili International Jewelery School and Vocational High School. He co -organized a senior jade carving training course with the China Arts and Crafts Association, and cooperated with the Macau Golden Leaf Altar Trade Union to set up an internship base in Ruili. ; While training, a large number of outstanding jade carving artists represented by Chao Chaoyang and Li Zhenqing were introduced at the same time as training, forming "Ruili Gong" in the "Ruili Gong". Ten awards. Since then, a large number of jade carving divisions have won the honorary title of "Top Ten Jade Eagleians in Yunnan" and "Yunnan Excellent Jade Carving Division". In 2011, in order to recognize professional and technical talents who have made positive contributions to Ruili Jewelry Cultural Industry, the municipal government awarded 147 people in the 2011 Ruili Treasure Jade Carving Craft "Master Condor Master", "巧 201", and "masterpiece master". The honorary title of "Polishing Master" and "Designer". At present, Ruili has more than 500 jade sculptors and 3,000 ordinary technicians. If six is the major jewelry and jade industry project to drive the overall development of the industry. The launch of major jewelry projects such as China · Ruili Color Color Trading Center, which is invested by Dongfang Jinyu Co., Ltd., which has an area of more than 300 acres, will further improve the planning layout and industrial chain of the jewelry and jade industry in the jewelry and jade industry. The overall improvement of the Ruili jewelry and jade industry. In Jade Mool Material Public Disk . The outstanding problems encountered in development Sisters told the jade city market for jade cashi trading prosperous scene 1. Lack of large supporting and perfect infrastructure r r Although Rili already has more than a dozen large jewelry parks and markets, there is a single nature that cannot meet the market development needs of large -scale exhibition and transactions and other activities. High -level jewelry business center. 2. "Oriental Jewelry City" still lacks "plump" The Oriental Jewelry City as a Ruili foreign propaganda brand. "Pearl" has not gathered Ruili yet. Failure to form a variety of jewelry products. To truly strengthen the Eastern Jewelry City brand, it also needs to enrich the "plump" other types of jewelry products to meet the needs of different customers. 3. Credit difficulty Because jewelry and jade cannot be used as a mortgage loan, it is difficult for merchants without real estate as mortgage merchants to solve the loan problem. 4. Statistical difficulties Due to the particularity of the jewelry industry, the current tax levy is implemented, and the actual operations such as sales and profits of the entire jewelry market cannot be counted. . In the future, measures to accelerate the development of the jewelry industry 1. Implement large projects give full play to the role of project driving and investment pull, grasp the project in one hand, grasp the project in one hand, organize the project to the ground, organize uninterrupted organizations continuously Planning, packaging and reserves, declaration and promotion of a number of major projects. Build a number of new jewelry industry infrastructure such as the jewelry show park, the public disk market, and the gambling stone cultural city. Accelerate the pace of the old city of the Jewelry Street area, expand the jewelry market, and build it into a core park integrating wool transactions, carving production, finished product sales, and cultural display, and gradually transform and upgrade the sister of the Yucheng wool trading market to improve and upgrade to improve Internal quality, improving external image, enhancing development capabilities, and forming jewelry industrial parks that have its own characteristics, complementary functions, orderly competition, and joint development. 2. Create well -known brands A actively introduce, cultivate and protect well -known brands, and build a good brand -name construction environment. Support and encourage jewelry companies and products to strive to create the title of "China Famous Trademark", "China Famous Brand" and "Famous Trademark in Yunnan Province". Continue to build the "China Ruili International Jewelry Culture Festival" as an important festive event. 3. Support a number of jewelry culture leading enterprises The existing enterprises with strong comprehensive strength to further become bigger and stronger. The leading enterprise of jewelry culture has promoted the development of Ruili's jewelry industry towards marketization, branding, and groupization. 4. Strengthen publicity and promotion This through a variety of communication media and communication methods such as television, newspapers, Internet, mobile phones, outdoor media, etc., increase the popularity and attractiveness of the "Oriental Jewelry City", attract more Buyers and investors pay attention to Ruili, walk into Ruili, and develop the jewelry industry in Ruili Investment. The award -winning work "Miao Xiang Guanyin" 5. Introduction and cultivating jewelry cultural talents In the introduction and training of talents in the jewelry industry, and actively seek cooperation with relevant colleges and universities in colleges and universities. Ruili opened a branch or training course to encourage and support various school -running models to participate in the training of jewelry professionals, cultivate Ruili local jewelry professionals, improve the comprehensive quality of employees, establish human resources storage and reserve in the jewelry industry, and build a talent highland. Encourage jewelry industry practitioners to participate in professional qualification certification. 6. Strengthen the research of jewelry culture The theoretical research of the jewelry industry, actively expand foreign exchanges and cooperation, keep up with the trend of the development of the times, improve the ability and level of grasping and promoting the development of the jewelry industry, and build internationalized jewelry Industrial exchange platform. Through technological innovation and cultural creativity, improve the level of jewelry processing technology, continuously develop innovative products, improve product quality and cultural connotation, and create unique cultural brands. 7. Improve the service system The relevant preferential policies of party committees and governments at all levels on the development of the jewelry industry, accelerate the development of modern service industries, vigorously develop high -end service industries, and accelerate the improvement of banks, insurance, exhibitions, commerce and trade , Logistics, transportation, tourism, law, education, training and other professional service systems, continuously improve the scale and energy level of the service industry, promote the mutual benefit of the service industry and jewelry industry, and provide good support services for jewelry culture enterprises. The achievements made by Ruili "China Jewelry and Jade Jewelry Featured Industry Base" in Yunnan, thanks to the policies of the party and the country, thanks to the care of the party's central ethnic minority regions, and thanks to the China Treasure Association's vigorously. Support, thanks to the attention of the provincial party committee and provincial government, the state committee and state government. We are full of confidence and hope for the development of Ruili Jewelry Cultural Industry, and will closely grasp the comprehensive completion of the my country ASEAN Free Trade Zone, the construction of Yunnan to build an important bridgehead to the southwest, and the three major countries in the three major countries in the development and opening test area of the Ruili country. The in -depth advancement and the concentration of various special policies and the key opportunities for the concentration of special policies, and the key opportunities for a large number of emerald jade raw materials to enter Ruili and the source of controlling emerald jade. , Wholesale retail, collection auction, expo exhibition, talent training and cultural exchanges, and the new "Oriental Jewelry City" entrusted by jewelry and jade industry cluster with strong strength and market competitiveness. The road of construction of Chinese jewelry jewelry characteristic industrial base
The People's Government of Ruili City
The panorama of Ruili City
. The development history of Ruili jewelry industry
Ruili is an ancient amazing, beautiful and rich land. The environment is green and pleasant, and the jewelry and jade are dazzling. Ruili is adjacent to Jewelry and Jade Resources Burma's location conditions to determine its natural advantages to develop the jewelry industry and pursue the context of history. Ruili's jewelry transactions have a long history. The sister of the Ruiliba District (the translation of the Dai language is "Gem Street"), which is historically a place for jewelry production and transaction. In the early 1990s, Ruili built the first more standard jewelry market in the country, which played a great role in promoting the development of Yunnan jewelry industry. At the beginning of the reform and opening up, 90 % of the annual demand for the annual gross material in my country's emerald market came from Ruili, thus winning the reputation of "Yu from Yunnan, Yu Cong Ruili".
Over the years, Ruili has worked hard to create three major brands: "There is a beautiful place", "Oriental Jewelry City" and "Port Pearl". Among these three brands, "Oriental Jewelry City" is the most advantageous advantage. Brand. In recent years, under the high attention of the state, municipal party committee, and government, after the hard work of the majority of the jewelry industry, the jewelry industry has become Ruili's most distinctive and development potential industry. Enjoy a high reputation. It can be said that the jewelry industry is a "booster" for Ruili's strong economic and social development.
The days of work prize "Qingshi New Year"
. The development status of Ruili jewelry industry
Ruili City as "Oriental Jewelry City" and "Chinese Jewelry and Jade Jewelry Featured Industry Base" The municipal government attaches great importance to supporting the jewelry and jade industry as a key industry. After years of cultivation and construction, the Ruili Jewelry and Jade Industry has formed a relatively complete industrial chain such as trade, processing, and sales. unique advantage. Ruili focused on the "concept" of the open pilot zone along the edge, and plans to build Ruili into the "three major platforms" of Bridge Castle, the financial information service platform, and cultural exchange platform. The focus and highlight of the "cultural exchange platform" is the jewelry cultural industry.
The Ruili today has become one of the four major jewelry distribution sites in the country. "Chinese Jewelry and Jade Jewelry Featured Industry Base", "Wonderful Ruili, Rich Capital", "Source of Chinese Emerald", "Yunnan Provincial Cultural Industry Development Characteristic County and Cities", "No Fake Demonstration Street in Baicheng Wandian, Yunnan Province" It is people's praise and generalization of Ruili's jewelry cultural industry. The Ruili Municipal Party Committee and the Municipal Government use the special resources of jewelry, cultivate the industrial market, do a good job of integrity operations, build well -known brands, increase publicity, and do a good festival activities, and use key projects to promote the acceleration of Ruili's jewelry cultural industry.
The jewelry culture festival "Jewelry Princess Beauty Plicit Competition"
1. The industry scale has continued to grow, with obvious characteristics, and the effect is prominent
The current Ruili City is engaged in jewelry and jade processing, wholesale retail, transportation, public disk public disk There are more than 5,000 enterprises and individual merchants and more than 35,000 employees. Experts and industry people are estimated to have annual sales of more than 2.5 billion yuan. In recent years, Ruili Jewelry and Jade Industry has mainly shown the characteristics of "three more" and "five liters". "Three more": First, the jewelry dealer "multi -person", jewelry dealers from all over the country, as well as Southeast Asian and South Asian countries such as Myanmar, Pakistan, India, and India. In Ruili, you can see people of different skin colors and different nationalities engaged in the jewelry industry. "Oriental Jewelry City" has become an important carrying base for the international jewelry industry. The second is the "multi -variety" of jewelry. The internationalization of raw materials has become one of the world's most jewelry and jade varieties and one of the most widely sources of trading markets and the veritable world treasure jade "specimen library". Form dozens of product systems that focus on emerald, including diamonds, red jewels, and tree jade; the third is to engrave "multi -work", "Henan workers", "Shanghai workers", "Guangdong workers", "Fujian workers", "Fujian workers", "Fujian workers", "Fujian workers", "Fujian workers" "The jade carving divisions from all over the country settled in Ruili. They fully tapped national culture, anti -war culture, border culture, jewelry culture in Ruili, and created a large number of jade carving works reflecting Ruili's culture, forming a unique" Ruili Gong ". In recent years, Ruili City has organized the China International Jewelery Show and the highest award of the Chinese jade carving industry in Beijing each year. "Five liters": First, the number of jewelry markets rose. Since 2009, the Ruili Jewelry Industry has been conspiring and taking advantage of the trend. The situation is happy, showing a well -sprayed development trend. More than ten new jewelry malls have been added, breaking the layout of the previous "five jewelry parks", and the new operating area exceeds 5 For 10,000 square meters, the proportion of local jewelry operators has increased sharply; the second is the increase in the number of merchants participating in the Myanmar public market. The public plate of Burmese Jade Mool Material is the main way to purchase jade raw materials in the jewelry industry, and it is also the vane of the jade market. In recent years, Ruili has participated in the increase in the number of people in Naipi Jade Mao Mao in Nini, which has continued to increase, changing the situation of waiting for the past or puppies in the field; the third is that the prices of jewelry and jade soared. In recent years, whether it is finished products or raw materials, prices have risen, and the increase has reached an average of more than double each year. Fourth, the number of wool imports has increased. According to Ruili Jade Material Merchants Merchants, the land import channels from Belong to Ruili in Myanmar are relatively smooth. rise. The cultural industry of Ruili City is the jewelry cultural industry. It can be said that the change in the output value of the cultural industry is the "barometer" of the jewelry cultural industry. Over the years, the proportion of the city's cultural industry's value -added accounted for GDP has continued to rise. From 2006 to 2011, the city's cultural industry added value was 116 million yuan, 159 million yuan, 133 million yuan, 217 million yuan, 264 million yuan, and 479 million yuan, respectively, accounting for 7.7 %, 8.5 %, 8.57 %, 8.766 %, 8.76 %, and 8.76 %. %, 8.9 %, 13.6 %.
This Fifth Smart Works Award Jade Carving Competition Exhibition
2. Grasp infrastructure construction, attract investment promotion projects
Ruili has implemented a loose policy of "water and fish" over the years, building nests to attract phoenixes and phoenixes , Promote the diversification of the jewelry market. Businessmen in Beijing, Henan, Fujian, Guangdong, Taiwan, and other places settled in Ruili to engage in jewelry operations; reducing market entry thresholds and allowing foreign natural persons from Myanmar, India, Pakistan and other countries to engage in jewelry operations and include the registration management of individual industrial and commercial households. Children are helping to learn. Driven by the development and open pilot zone policy along the edge, the high -level promotion of investment promotion is promoted. On the basis of the five major jewelry parks such as the built -in jewelry pedestrian street and the sister told Yucheng, the sister told Shunzhang Jewelry City, the Jewelry City of Jinlong Building, and Delong, Delong, and Delong. There are more than ten jewelry professional markets such as jewelry city. The jewelry and jade industry breaks through the layout of the previous "five jewelry parks". The fixed assets of the jewelry and jade industry have invested more than 1 billion yuan and the operating area reaches 110,000 square meters. , China · Ruili Color Color Gem Trading Center, Ruili International Jewelry Emerald School, Guanghe Hanyu Royal Palace Park, Anti -Town Anti -Battle Expo and other special jewelry cultural tourism projects; cultivated "Gong Gong Emerald", "Baimei Jewelry", " "Meiji Jewelry", "Good Jewelry" and other well -known brands. The construction of the jewelry industry project has promoted jewelry tourism to gradually embark on the road of industrialization and large -scale development, enhance the overall strength of the cultural industry, expand employment, increase residents' income, solve at least 50,000 employment positions, and at the same time Greatly promote and drive the development of other industries. According to the incomplete statistics of travel agencies, more than 80 % of tourists traveling to Dehong Prefecture came to Ruili Jewelry.
3. Increase publicity and promotion, organize various festivals to promote the development of the jewelry industry
The use of newspapers, radio, television, the Internet and other media and large -scale festivals and exhibition activities inside and outside the province to increase publicity. In recent years, through active fighting, contact the central and provincial media, and in the provincial and foreign media. Geography, "City One -to -One", "Sesame Open" and other columns have been broadcast on programs related to Ruili jewelry. They cooperated with CCTV's three sets of "Happy China" column to record two episodes of Ruili special shows. The New Year's Eve Party "There is a Beautiful Place"; assisted in guiding Xinhua News Agency, China News Agency, Sina.com, and Tourism Satellite TV, Hunan Satellite TV, Zhejiang Satellite TV and other television stations to conduct in -depth reports on Ruili jewelry themes; The support of the Cultural Property Office and the State Party Committee and State Government founded the "China Ruili International Jewelry Culture Festival" and successfully held the 4th session. The "Jade Carving Competition and the public disk of jade carving contests and the public disk of jade carving are selected by the People's Daily Online as one of the 30 most influential festivals in the 30 years of reform and opening up; Various festivals such as song festivals, splashing water festivals, and China -Myanmar conferences to create festivals culture, and further push Ruili's jewelry cultural industry to the international stage; strengthen the production of foreign propaganda. Participated in jewelry professional magazines such as "Oriental Jewelry" and "Chinese Emerald", edited and published "The Capital of the Wonderful Ruili Wealth", the Five "China Ruili" Smart Gong Award "Jade Carving Competition Collection" and "There is a beautiful beauty The theme propaganda materials such as "place" and "Oriental Jewelry City" are presented to the guests in various major festival activities in various major festivals, and achieved the purpose of publicity and promotion.
4. Grasp the opportunity and policies, and maximize the advantages of the development of development
The national policy opportunities. The China -ASEAN Free Trade Zone has been completed in an all -round way, the construction of Yunnan's construction of important bridgeheads to the southwest, and the three major historical opportunities for the development and open test zone of Ruili State, providing Ruili with a variety of special policies that concentrate on the thousands of years. The comprehensive completion of the China -ASEAN Free Trade Zone provides a broader space for us to participate in international regional economic cooperation and achieve complementary resources, technology, talents, and funds. The "edge" that opens to the outside world becomes the "cutting -edge" of the national strategy; the implementation of the national key development and open test area construction of Ruili will introduce a series of special supporting policies to promote The development and utilization of the people's livelihood and the improvement of the people's livelihood will be given strong support; the national southbound strategy will be promoted in depth, and the economic structure will be adjusted in depth, which will provide us with a major opportunity for us to take advantage of the development of industrial transfer and accelerate the development of modern industries; At the stage of acceleration of industrialization and the improvement of urbanization, the huge potential of the post -development advantage will provide strong endogenous motivation for the sustainable and rapid development of the city.
It is that transportation conditions are about to improve. With the successive construction of the Darui Railway, the Longrui Expressway, and the China -Myanmar oil pipeline and the completion of the Mangshi International Airport, the traffic bottleneck of Ruili City will be effectively resolved. The role of hubs, trade hubs, and open portals is even more prominent.
It is to further strengthen the exchange and cooperation between China and Myanmar and provide wool import guarantees. At the end of 2008, Myanmar allowed jade to export jade with land trade after the public trading, and the Yunnan jade woolen land transport line that had been interrupted for many years was opened again. In 2010, the public disk of Yangon Jade Mool Material was relocated to Nei Bidu, which provided greater advantages for Jade ingredients to enter Ryoli. Nebidu is more than 500 kilometers away from Ryoli, shortening 400 kilometers from Yangon to Rui Li, which means that the cost of land transportation will greatly reduce the cost of landing, which will become a key opportunity for the source of controlling jade wool. China's only land jade wool import legal port Ruili is the most convenient place for the import and circulation of jewelry emerald raw materials in the country, and has obvious location advantages compared to other bases. In the development, we seize the opportunity to do a good job of exchanges and cooperation between China and Myanmar and promote bilateral development. Since 2008, Ruili and Myanmar have conducted "business regular talks" and meeting on the border trade between the two parties. The festivals such as the "China -Myanmar Embarra" and the "China -Myanmar Meeting" have deepened the friendship between China and Myanmar's waves, dredging the landscape channels of jade gross materials, and laid the foundation for the development of the jewelry and jade industry.
Fourth is to focus on the construction of integrity and promote the healthy development of the market. In order to promote the integrity construction of the jade jewelry market, the public security, industry and commerce, quality supervision, and Baoyu Society and other departments jointly established four systems: , By charging the illegal acts such as fraudulent consumers, strengthen the integrity supervision of jewelry operators; if the government's efforts have created a good external environment for market cultivation and integrity construction, then the industry association as the spokesperson for the interests of the business household The healthy interaction with the government has laid a more solid foundation for the construction and development of the entire Ruili jewelry and jade market. The Baoyu Society of Ruili City gives full play to the industry's self -discipline, promotes the construction of the integrity market, grasps party building work in the jewelry market, and establishes party branches to take the lead in operating integrity. By strengthening industry self -discipline, joined the "Dehong Jewelry and Jade Integrity Alliance", members signed the "Convention on Self -discipline of the Jewelry Industry of Ruili City" with the association, and signed the "Integrity Management Promise" with the business administration department and the quality supervision department Fake Responsibility Books and Quality Commitment have established a series of integrity mechanisms to prevent counterfeit and inferiority and safeguard consumer interests. For many years, there have been no complaints about fake and inferior jewelry, creating a good market atmosphere for jewelry operations.
Five is to increase talent training. In 2004, the Ruili Jade Carving Realm evaluated the "Ruili Jade Carving Ten Jay", marking the government's creation of jewelry cultural atmosphere, cultivating high -end talents and stimulating its creation and enhancing the cluster competitiveness of the jewelry and jade industry, which took a key step. Subsequently, the jade carving class was opened by Ruili International Jewelery School and Vocational High School. He co -organized a senior jade carving training course with the China Arts and Crafts Association, and cooperated with the Macau Golden Leaf Altar Trade Union to set up an internship base in Ruili. ; While training, a large number of outstanding jade carving artists represented by Chao Chaoyang and Li Zhenqing were introduced at the same time as training, forming "Ruili Gong" in the "Ruili Gong". Ten awards. Since then, a large number of jade carving divisions have won the honorary title of "Top Ten Jade Eagleians in Yunnan" and "Yunnan Excellent Jade Carving Division". In 2011, in order to recognize professional and technical talents who have made positive contributions to Ruili Jewelry Cultural Industry, the municipal government awarded 147 people in the 2011 Ruili Treasure Jade Carving Craft "Master Condor Master", "巧 201", and "masterpiece master". The honorary title of "Polishing Master" and "Designer". At present, Ruili has more than 500 jade sculptors and 3,000 ordinary technicians.
If six is the major jewelry and jade industry project to drive the overall development of the industry. The launch of major jewelry projects such as China · Ruili Color Color Trading Center, which is invested by Dongfang Jinyu Co., Ltd., which has an area of more than 300 acres, will further improve the planning layout and industrial chain of the jewelry and jade industry in the jewelry and jade industry. The overall improvement of the Ruili jewelry and jade industry.
In Jade Mool Material Public Disk
. The outstanding problems encountered in development
Sisters told the jade city market for jade cashi trading prosperous scene
1. Lack of large supporting and perfect infrastructure r r Although Rili already has more than a dozen large jewelry parks and markets, there is a single nature that cannot meet the market development needs of large -scale exhibition and transactions and other activities. High -level jewelry business center.
2. "Oriental Jewelry City" still lacks "plump"
The Oriental Jewelry City as a Ruili foreign propaganda brand. "Pearl" has not gathered Ruili yet. Failure to form a variety of jewelry products. To truly strengthen the Eastern Jewelry City brand, it also needs to enrich the "plump" other types of jewelry products to meet the needs of different customers.
3. Credit difficulty
Because jewelry and jade cannot be used as a mortgage loan, it is difficult for merchants without real estate as mortgage merchants to solve the loan problem.
4. Statistical difficulties
Due to the particularity of the jewelry industry, the current tax levy is implemented, and the actual operations such as sales and profits of the entire jewelry market cannot be counted.
. In the future, measures to accelerate the development of the jewelry industry
1. Implement large projects
give full play to the role of project driving and investment pull, grasp the project in one hand, grasp the project in one hand, organize the project to the ground, organize uninterrupted organizations continuously Planning, packaging and reserves, declaration and promotion of a number of major projects. Build a number of new jewelry industry infrastructure such as the jewelry show park, the public disk market, and the gambling stone cultural city. Accelerate the pace of the old city of the Jewelry Street area, expand the jewelry market, and build it into a core park integrating wool transactions, carving production, finished product sales, and cultural display, and gradually transform and upgrade the sister of the Yucheng wool trading market to improve and upgrade to improve Internal quality, improving external image, enhancing development capabilities, and forming jewelry industrial parks that have its own characteristics, complementary functions, orderly competition, and joint development.
2. Create well -known brands
A actively introduce, cultivate and protect well -known brands, and build a good brand -name construction environment. Support and encourage jewelry companies and products to strive to create the title of "China Famous Trademark", "China Famous Brand" and "Famous Trademark in Yunnan Province". Continue to build the "China Ruili International Jewelry Culture Festival" as an important festive event.
3. Support a number of jewelry culture leading enterprises
The existing enterprises with strong comprehensive strength to further become bigger and stronger. The leading enterprise of jewelry culture has promoted the development of Ruili's jewelry industry towards marketization, branding, and groupization.
4. Strengthen publicity and promotion
This through a variety of communication media and communication methods such as television, newspapers, Internet, mobile phones, outdoor media, etc., increase the popularity and attractiveness of the "Oriental Jewelry City", attract more Buyers and investors pay attention to Ruili, walk into Ruili, and develop the jewelry industry in Ruili Investment.
The award -winning work "Miao Xiang Guanyin"
5. Introduction and cultivating jewelry cultural talents
In the introduction and training of talents in the jewelry industry, and actively seek cooperation with relevant colleges and universities in colleges and universities. Ruili opened a branch or training course to encourage and support various school -running models to participate in the training of jewelry professionals, cultivate Ruili local jewelry professionals, improve the comprehensive quality of employees, establish human resources storage and reserve in the jewelry industry, and build a talent highland. Encourage jewelry industry practitioners to participate in professional qualification certification.
6. Strengthen the research of jewelry culture
The theoretical research of the jewelry industry, actively expand foreign exchanges and cooperation, keep up with the trend of the development of the times, improve the ability and level of grasping and promoting the development of the jewelry industry, and build internationalized jewelry Industrial exchange platform. Through technological innovation and cultural creativity, improve the level of jewelry processing technology, continuously develop innovative products, improve product quality and cultural connotation, and create unique cultural brands.
7. Improve the service system
The relevant preferential policies of party committees and governments at all levels on the development of the jewelry industry, accelerate the development of modern service industries, vigorously develop high -end service industries, and accelerate the improvement of banks, insurance, exhibitions, commerce and trade , Logistics, transportation, tourism, law, education, training and other professional service systems, continuously improve the scale and energy level of the service industry, promote the mutual benefit of the service industry and jewelry industry, and provide good support services for jewelry culture enterprises.
The achievements made by Ruili "China Jewelry and Jade Jewelry Featured Industry Base" in Yunnan, thanks to the policies of the party and the country, thanks to the care of the party's central ethnic minority regions, and thanks to the China Treasure Association's vigorously. Support, thanks to the attention of the provincial party committee and provincial government, the state committee and state government. We are full of confidence and hope for the development of Ruili Jewelry Cultural Industry, and will closely grasp the comprehensive completion of the my country ASEAN Free Trade Zone, the construction of Yunnan to build an important bridgehead to the southwest, and the three major countries in the three major countries in the development and opening test area of the Ruili country. The in -depth advancement and the concentration of various special policies and the key opportunities for the concentration of special policies, and the key opportunities for a large number of emerald jade raw materials to enter Ruili and the source of controlling emerald jade. , Wholesale retail, collection auction, expo exhibition, talent training and cultural exchanges, and the new "Oriental Jewelry City" entrusted by jewelry and jade industry cluster with strong strength and market competitiveness.
The road of construction of Chinese jewelry jewelry characteristic industrial base