5 thoughts on “What are the channels for physical store drainage?”
Amelia
At present, the drainage channels of physical stores are as follows: Dives method 1: Low -price product drainage In one or two products in the store for low -cost drainage, regardless of profit, first attract customers into the store. The fruit shop often does this kind of activity, such as the original price of 20 yuan a box of strawberries selling 10 yuan, 12 yuan a pound of pineapple for 5.8 pounds; there are some restaurants, which will push one or two special offers. As a drainage product, for example, the Sauke of Sweet and Sour pork ribs of the New White Deer and 3 dollars of plum peanuts. The drainage method 2: Super gift drainage This to buy deduction coupons or gold vouchers to send super gifts. I before we also introduced that a sister Chen who opened an electrical shop made a batch of 200 yuan vouchers. When buying a voucher, I sent a small fan worth 80 yuan. Cash use. If you are a customer, if you are a customer, will you come back in the later period? The answer is yes. If you don't come to consume, it is equivalent to buying a 80 yuan fan with 200 yuan, and Sister Chen will not lose. If the customer comes to spend, the sales will go up, the profit of the electrical appliance is calculated at 30%. Even if the customer just uses the money of the voucher and bought the product of 200 yuan, Sister Chen can earn 60 yuan. The cost price of a small electric fan as a gift is actually less than 60, so the drainage is also earned. The savvy merchants will give as super gifts? Taobao Tmall JD.com purchase deduction card. The purchase cost of merchants is very low. As long as the customers who go to the store consume, they will send one, and for customers, this is a highly valuable gift. The drainage scheme 3: sponsor other merchant gift drainage The cooperation with merchants near your shop and tell them that customers who consume in their stores can go to your store for free gifts. Worried about losing money? Don't be afraid, as long as the marketing plan is well designed, customers will definitely pay for it voluntarily. . For example, you are in a clothing store. You can go to cooperate with nearby stores and let customers get a scarf or belt worth 10 yuan with a small ticket. Pay attention to the value of the gift is 10 yuan but the cost is low. The best cost is controlled within 5 yuan. Is after the customer arrives, you can tell them that you can take a belt with a small ticket, or you can choose to buy anything in the store to deduct 20 yuan. As long as the customer chooses to buy other products to deduct 20 yuan, the sales of the store will go up. There is a detail here to note that the price of the product in the store is recommended to be more than 50 yuan, so as to ensure that you do not lose money after deducting 20 yuan. The most customers are more willing to buy other things more than getting gifts directly. One is to feel that they can enter a white -collar worker in the store. It is more cost -effective to deduct 20 yuan worth of 10 yuan than to deduct 20 yuan for free. The drainage method 4: WeChat group drainage The old customers accumulated into WeChat groups, promoted and propagated in WeChat groups through discount coupons, groups, bargaining, raffle and other merchant activities, not only You can activate old customers, and can fuse more new customers. There are also many online activities tools, most of which are paid, but there are also free, such as public account diversion treasures, providing various free merchants' activity tools and activity strategies, and with advertising resources of the 72 -investment advertising platform, covering the user to reach the user to reach More than 800 million, supporting daily exposure of more than 1 billion times, the most important thing is to send free trials, and effective results are paid. We have done such a test before, and more than 400 old customers have evolved into 4 500 people in a week. The passenger flow is coming, are you afraid there is no income? of course, no matter what kind of drainage method, we must pay attention to considering from the perspective of customers, accurately grasp the customer's psychology, and allow customers to get a good purchase experience.
There are two types of drainage channels for physical stores. At present, there are two mainstream: small program custom development, small program template development. 1. Customized development of applets Customized development of applets, as the name suggests, is to customize the development of small programs according to customer needs. For customers with special functional needs, small program customization development is a choice, because small program template development cannot be satisfied. However, the customization development of mini -program requires a longer time, manpower, and material resources, but the developed applets are fully met with customer needs, closely related to business, and formal mini -program custom development companies will be delivered after the applet development project is completed. Source code, etc. to ensure safety. 2, small program template development M small program template development is to use the ready -made applet template to combine the function into a template applet. Small program templates are standardized products, so only standardized small -range functional needs can meet use. Since the small program template has been developed well, it does not need to spend time to develop. Basically, it can be used directly by opening an account. Therefore, there will be a big difference in price comparison of mini -program custom development. M small program template development price is generally charged year -on -year, the price ranges from thousands of yuan to tens of thousands of dollars a year, depending on functional needs; and small program custom development prices generally start at 30,000 yuan. 50,000 to 80,000 are more common. Of course, there are also 100,000 functional demand. The specific price also needs to be evaluated based on specific functional needs. The above is the main difference between the development method of applet and two development methods.
There are many channels for drainage promotion. In short, the places that can put public publicity advertisements are all channels, which can be divided into online and offline channels. Online channels: 1, Baidu, 360, Sogou and other search engines; 2, website cooperation, banner advertisement, soft text/video/audio/picture advertisement, friendship link, etc.; 3 , Community, post bar, forum, QQ group, blog, etc.; 4, official website; 5, self -media platforms, such as Weibo, public account, headline, phoenix, Baijia, Sohu, etc.; 6 , APP advertisement, etc.; 7, 72 assistants of new media operation tools, etc.; offline channels: 1, newspapers, newspapers, magazines, etc. ; 3, subway, bus advertisements, etc.; 4, leaflets, business cards, Yilabao advertisements; 5, packaging advertisements, etc. Summary: as long as you can see, there will Advertising, then these places are channels, one more channel more traffic. According to the product/service positioning, determine the target users, analyze the characteristics of the target user, choose the channels where the target users often go out according to the target user characteristics, put the corresponding advertisements, generate advertisements, and realize the target plan. The focus: Take the customer as a friend to maintain, so that the customer will make a second consumption or introduce the friends behind them or friends to buy it, so that the potential users will be converted into a real user
Hello, the short video traffic is huge, it is very important to do short video marketing, and it will also have a good effect. You can use short videos for publicity and drainage. First of all measure. Compared with traditional distribution leaflets, offline activities, experience activities, and other promotion methods, short video marketing efficiency and effect will be better and more efficient. The short video marketing methods and models are many, and different platform strategies are different. There are many short -term video marketing advantages. Most companies and physical stores will have short video marketing needs. If to do short video marketing, enterprises need to formulate suitable video marketing solutions and strategies according to their own needs. This short video marketing can bring rapid exposure and accurate passenger flow to corporate brands, as well as corporate products, helping enterprises to quickly enhance customer sources and sales performance. The main way of short video marketing is to promote promotion through video. It is currently a very effective marketing promotion drainage model. Make in video marketing, first of all, you must determine the video marketing solution, and then start the implementation of the implementation. In the small shop gang video marketing system tools, you can quickly release the production of video marketing interactive fission activities. At the same time as attracting customers to participate in the activities, it can take the customer to help you forward the video promotion that you prepare in advance. Three seconds. Customers sharing videos can quickly push them to their friends and nearby people, which can bring a lot of surrounding precise passenger flow to help companies quickly realize brand exposure. It is no problem to expose 10W in the same city.
n00:00 / 02: 2270% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
At present, the drainage channels of physical stores are as follows:
Dives method 1: Low -price product drainage
In one or two products in the store for low -cost drainage, regardless of profit, first attract customers into the store.
The fruit shop often does this kind of activity, such as the original price of 20 yuan a box of strawberries selling 10 yuan, 12 yuan a pound of pineapple for 5.8 pounds; there are some restaurants, which will push one or two special offers. As a drainage product, for example, the Sauke of Sweet and Sour pork ribs of the New White Deer and 3 dollars of plum peanuts.
The drainage method 2: Super gift drainage
This to buy deduction coupons or gold vouchers to send super gifts.
I before we also introduced that a sister Chen who opened an electrical shop made a batch of 200 yuan vouchers. When buying a voucher, I sent a small fan worth 80 yuan. Cash use. If you are a customer, if you are a customer, will you come back in the later period? The answer is yes.
If you don't come to consume, it is equivalent to buying a 80 yuan fan with 200 yuan, and Sister Chen will not lose. If the customer comes to spend, the sales will go up, the profit of the electrical appliance is calculated at 30%. Even if the customer just uses the money of the voucher and bought the product of 200 yuan, Sister Chen can earn 60 yuan. The cost price of a small electric fan as a gift is actually less than 60, so the drainage is also earned.
The savvy merchants will give as super gifts? Taobao Tmall JD.com purchase deduction card. The purchase cost of merchants is very low. As long as the customers who go to the store consume, they will send one, and for customers, this is a highly valuable gift.
The drainage scheme 3: sponsor other merchant gift drainage
The cooperation with merchants near your shop and tell them that customers who consume in their stores can go to your store for free gifts. Worried about losing money? Don't be afraid, as long as the marketing plan is well designed, customers will definitely pay for it voluntarily.
. For example, you are in a clothing store. You can go to cooperate with nearby stores and let customers get a scarf or belt worth 10 yuan with a small ticket. Pay attention to the value of the gift is 10 yuan but the cost is low. The best cost is controlled within 5 yuan.
Is after the customer arrives, you can tell them that you can take a belt with a small ticket, or you can choose to buy anything in the store to deduct 20 yuan. As long as the customer chooses to buy other products to deduct 20 yuan, the sales of the store will go up. There is a detail here to note that the price of the product in the store is recommended to be more than 50 yuan, so as to ensure that you do not lose money after deducting 20 yuan.
The most customers are more willing to buy other things more than getting gifts directly. One is to feel that they can enter a white -collar worker in the store. It is more cost -effective to deduct 20 yuan worth of 10 yuan than to deduct 20 yuan for free.
The drainage method 4: WeChat group drainage
The old customers accumulated into WeChat groups, promoted and propagated in WeChat groups through discount coupons, groups, bargaining, raffle and other merchant activities, not only You can activate old customers, and can fuse more new customers. There are also many online activities tools, most of which are paid, but there are also free, such as public account diversion treasures, providing various free merchants' activity tools and activity strategies, and with advertising resources of the 72 -investment advertising platform, covering the user to reach the user to reach More than 800 million, supporting daily exposure of more than 1 billion times, the most important thing is to send free trials, and effective results are paid. We have done such a test before, and more than 400 old customers have evolved into 4 500 people in a week.
The passenger flow is coming, are you afraid there is no income?
of course, no matter what kind of drainage method, we must pay attention to considering from the perspective of customers, accurately grasp the customer's psychology, and allow customers to get a good purchase experience.
There are two types of drainage channels for physical stores. At present, there are two mainstream: small program custom development, small program template development.
1. Customized development of applets
Customized development of applets, as the name suggests, is to customize the development of small programs according to customer needs. For customers with special functional needs, small program customization development is a choice, because small program template development cannot be satisfied. However, the customization development of mini -program requires a longer time, manpower, and material resources, but the developed applets are fully met with customer needs, closely related to business, and formal mini -program custom development companies will be delivered after the applet development project is completed. Source code, etc. to ensure safety.
2, small program template development
M small program template development is to use the ready -made applet template to combine the function into a template applet. Small program templates are standardized products, so only standardized small -range functional needs can meet use. Since the small program template has been developed well, it does not need to spend time to develop. Basically, it can be used directly by opening an account. Therefore, there will be a big difference in price comparison of mini -program custom development.
M small program template development price is generally charged year -on -year, the price ranges from thousands of yuan to tens of thousands of dollars a year, depending on functional needs; and small program custom development prices generally start at 30,000 yuan. 50,000 to 80,000 are more common. Of course, there are also 100,000 functional demand. The specific price also needs to be evaluated based on specific functional needs.
The above is the main difference between the development method of applet and two development methods.
There are many channels for drainage promotion. In short, the places that can put public publicity advertisements are all channels, which can be divided into online and offline channels.
Online channels:
1, Baidu, 360, Sogou and other search engines;
2, website cooperation, banner advertisement, soft text/video/audio/picture advertisement, friendship link, etc.;
3 , Community, post bar, forum, QQ group, blog, etc.;
4, official website;
5, self -media platforms, such as Weibo, public account, headline, phoenix, Baijia, Sohu, etc.;
6 , APP advertisement, etc.;
7, 72 assistants of new media operation tools, etc.;
offline channels:
1, newspapers, newspapers, magazines, etc. ;
3, subway, bus advertisements, etc.;
4, leaflets, business cards, Yilabao advertisements;
5, packaging advertisements, etc. Summary: as long as you can see, there will Advertising, then these places are channels, one more channel more traffic. According to the product/service positioning, determine the target users, analyze the characteristics of the target user, choose the channels where the target users often go out according to the target user characteristics, put the corresponding advertisements, generate advertisements, and realize the target plan.
The focus: Take the customer as a friend to maintain, so that the customer will make a second consumption or introduce the friends behind them or friends to buy it, so that the potential users will be converted into a real user
Hello, the short video traffic is huge, it is very important to do short video marketing, and it will also have a good effect. You can use short videos for publicity and drainage. First of all measure. Compared with traditional distribution leaflets, offline activities, experience activities, and other promotion methods, short video marketing efficiency and effect will be better and more efficient.
The short video marketing methods and models are many, and different platform strategies are different. There are many short -term video marketing advantages. Most companies and physical stores will have short video marketing needs.
If to do short video marketing, enterprises need to formulate suitable video marketing solutions and strategies according to their own needs.
This short video marketing can bring rapid exposure and accurate passenger flow to corporate brands, as well as corporate products, helping enterprises to quickly enhance customer sources and sales performance.
The main way of short video marketing is to promote promotion through video. It is currently a very effective marketing promotion drainage model.
Make in video marketing, first of all, you must determine the video marketing solution, and then start the implementation of the implementation.
In the small shop gang video marketing system tools, you can quickly release the production of video marketing interactive fission activities. At the same time as attracting customers to participate in the activities, it can take the customer to help you forward the video promotion that you prepare in advance. Three seconds. Customers sharing videos can quickly push them to their friends and nearby people, which can bring a lot of surrounding precise passenger flow to help companies quickly realize brand exposure. It is no problem to expose 10W in the same city.
n00:00 / 02: 2270% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description